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How to Expertly Style Your Photos and Videos for Social Media

May 12, 2022 by Aarushi Pant

Your image is all about how people perceive you, and it’s important to find a balance between how you perceive yourself and how you want others to see you. By creating content that reflects your brand as well as your unique story, you’ll be able to form more powerful bonds with your audience! We sat down with Sarah Shah, an image expert, author, blogger, speaker, and TV coach to discuss how to cultivate photos and videos that have the biggest impact on your followers. Read on to find out how you can expertly style your content for social media! Focus on your subject Your subject should be the focal point of your photo. Having a more read more...

Filed Under: #SMBHOU, SocIal Media Tactics Tagged With: Photo, SMBHOU, social media, video

How to Build a LinkedIn LiveStream Community with 🌪Gabé Leal🌪

January 11, 2022 by Kami Huyse

Gabé Leal has been quietly been building a movement of LinkedIn Livestreamers he has organized under the hashtag #LinkedInLivestreams. Every morning he publishes a list of the Livestreams for the day that he has been building with a mixture of grassroots word of mouth and old-fashioned networking.  LinkedIn livestreaming is in its infancy, only recently opening up to a bigger pool of streamers, but it still takes a little bit of know how to get going, and Gabé is a video producer, which has made him a perfect figure to lead the charge. We are talking with Gabé about how to get a LinkedIn live stream account going, what kind of read more...

Filed Under: Smart Social Secrets, Social Networks Tagged With: LinkedIn, LinkedIn Features, Smart Social Secrets, social media, social media marketing, video

What Makes a Video Go Viral?

July 17, 2009 by Kami Huyse

It's the holy grail. Just this week a client asked me, "What makes a video go viral? Everyone wants to know the shortcut to a super-popular video. Heck, I want to know myself. One company that probably has a better idea than most is Visible Measures, a company whose business it is to measure viral video. They have a case study or two that you can read to give you a more scientific view of how stuff goes viral. I think that the key is to be remarkable, emotional, or very funny. You have to move people to say, read more...

Filed Under: How To Tagged With: video, viral

Cool Tools: 4 Advantages of Veoh Video

May 1, 2007 by Kami Huyse

YouTube is the gold standard social networking tool for video, but a few weeks ago, my friend and fellow blogger, Alan Weinkrantz, introduced me to Veoh. Over the past two weeks, I have been using it with some success. Online Videos by Veoh.com Veoh doesn’t nearly have the reach of YouTube, but it does a few things well, and is especially useful for organizations trying to get their video out there. I have been experimenting with it on a new campaign I am putting read more...

Filed Under: Cool Tools Tagged With: veoh, video

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

Recent Posts

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Zoetica in the News

5 Tools to Measure (and Manage) Reputation in Complex Environment PR News Byline

2014 trends for public relations, marketing and social media | Business | Kentucky.com (mobile mention) 

Digital PR & Social Media Guidebook – Contributing Author

How Communicators Can Get Started with PR Measurement, PR News Mention

Proving PR’s Value in the Age of ROI—How to Tie Results to Corporate Objectives | Bulldog Reporter (Speaker)

A Gnawing Crisis in PR: Measuring The ROI on Social Media Channels, PR News Byline

Named as one of AGBeat's top 50 industry influencers in 2014

Will Houston B2B companies answer the social media call? - Houston Business Journal

Social Media Measurement Twitter Chat: Evaluating Impact of Social Media on Foundation Outcomes (with tweets) · RWJF (Moderator)

Top 100 Social Media Power Influencers in Houston 2013

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