One of the more innovative “stunts” this Christmas Season is by Canadian Tire. They have a Christmas tree installed at Union Station, Toronto, that is powered by the “Christmas Spirit.”(See “How the Tree Works” below if you are interested). They have designed a microsite that features a LiveStream of the Christmas tree with its 3,000 LED lights, and has social media bells and whistles like Facebook and Twitter share buttons and a nice map of Canada that read more...
Study: A Month Later, Is TechCrunch Less Relevant without Michael Arrington?
Photo Credit: TechCrunch on Flickr On the week that Searchmetrics launched its social media search database, Searchmetrics essentials, the popular technology blog TechCrunch was undergoing some read more...
Does Content Really Rule in Social Media?
Have you ever read a blog post that drew you in with its raw talent to draw a picture and tell a story? Ann Handley’s ANNARCHY blog is one of those. She is a person who can write about the death of child or the phenomenon of Alpha and Beta moms with equal eloquence. She also has been at the helm of the read more...
A Simple #BlueKey Can Change the Lives of Thousands
There is something powerful about using simple communication to make big changes in the world. That was what was intriguing when Shonali Burke, a social change advocate and veteran communicator, posed a powerful idea. Change the world for $5. It doesn’t sound like much, but sometimes that little bit is all it takes to change a life read more...
The Game Layer: The Next Big Thing in Social Media
People are competitive. In the workplace we “climb the corporate ladder.” In our playtime we compete in sports, video games, cooking contests, and every other kind of competition you can name. Some games are cooperative and some games are not and there are game theories developing for almost every discipline, especially economics. read more...
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