Business to Business, or B2B Social Media Marketing, may not seem as straight forward as other types of social media engagement. You may wonder how successful social media can be for a product which isn’t all that compelling? However, social media is being adopted by many companies who have less-than-sexy products. Look at industrial companies like Caterpillar, lawyers like eMediaLaw blogger Travis Crabtree read more...
How to Handle Online Criticism of Your Business or Organization
As we all get more comfortable sharing our thoughts on social media, business owners are getting a lot more comfortable striking back. Usually these reactions don’t turn out so well and can lead to national attention, and not the good kind. In order to learn, I have kept a PR Worst file filled with all kinds of difficult, sticky and unbelievable situations. One of the things I have learned from all of these online crisis situations is that it is always better to respond read more...
Social Media and Cause Marketing: How to Paint with a Tweet
Cause marketing can be tricky. You need to make sure the cause you are supporting aligns with your branding and that the two come together for a win-win. This is even more important if you are just one Molson M, which is a craftsman version of Molson Beer brewed and sold in Canada, is conducting a cause marketing campaign that seems to get that balance right. Its massive Liquid Art campaign, which consists of outdoor advertising, video ads (see below) and a social media components, centers around the idea that beer making read more...
CoolTools: 4 Instagram Apps for Android and iPhone, too
Last month, Instagram, a photo sharing social network, finally added an Android app. A few days later, Facebook bought them for an incredible amount of money. Of course, I immediately went out to find some MORE apps to play with Instagram and do our jobs better, of course, Why have one app when you can get five? Here are my favorites so far, along with some ideas about how to use each of them for business. What apps are you loving for read more...
New Internet Dating Sites (PinPal, Girls Around Me, FaceMatch) Compromise Safety
Mashing up data from multiple social networks seem like a great idea, certainly for marketers and those of use in public relations. However, unintended consequences can crop up pretty quickly. Please Rob Me was probably the first such application to cause widespread concern. Its aggregated check ins from Foursquare announced when a person just checked out of their house. The owners of the site were trying to make a point about over sharing. More recently a crop of online dating and meetup “services” have been released that have given rise to concern about personal read more...
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