Zoetica founder Kami Huyse loves helping clients get strong results in the quickest and easiest way possible. She’s constantly trying to find winning approaches to shortcut results.  And she’s learned that to make such wins happen, two things need to be put in place:  Creating the Right Foundation Kami realized that the first step is to make sure that we, as professional communicators and marketers, don’t get in our own way. 🔍 As experts, we often assume people are operating from the same foundational knowledge we are. We think everyone knows and understands the basics. The result is that we sometimes end up jumping a read more...