Admit it, you’re great at promoting your clients, helping them create long-term relationships with their audiences, and even stepping in during times of crisis. Take a bow! 😊
You provide excellent service while quietly staying in the background, as you’ve probably been trained to do as marketing, PR, or communications consultants.
When it comes to your own business, though, you’re not quite as good at getting results for yourself. Something always seems to get in the way, from client deadlines and priorities to not quite knowing where to start.
Meanwhile, it seems the loudest people receive all the attention and accolades, even when they’re not as experienced as you. 🤔
But while there are probably a lot of people who do exactly the type of work you do, the way you distinguish yourself is through the unique insights you offer. You just need to bring them to the foreground.
In fact, that’s how you make yourself seen and ultimately become the go-to person audiences and prospective clients think of when looking for help.
Zoetica founder Kami Huyse has an entire video where she talks about the importance of creating visibility for your own business. Some of the things she does for Zoetica is live-stream once a week and send out tweets about social media news and tips.
If you’re not quite ready to dive into live video like Kami does, that’s ok … although when you are, Kami’s got a bunch of great suggestions for how to make it work for you. 🎀
However, you do need to create a visibility platform for your business so people get to know who you are. And the most important part of creating a strong platform is sharing your way of thinking.
“Your point of view is what makes you different. That is your secret sauce.” – Kami Huyse
Don’t worry, you don’t have to be flashy or one of those braggarts or know-it-alls to succeed. You just need a plan that helps you create the visibility content which in turn becomes the fuel that keeps your business engine running. 🔥
This content will attract the right people so you can showcase your brilliance and get hired. And pretty soon you’ll be able to put the old roller coaster days behind you and enjoy a stable client base and consistent income. ⭐
So dedicate 2022 to creating an engine for your business.
Apply the skills you’ve worked so hard to perfect by treating your business as a client.
You owe it to yourself to create some time and space for your business. 💪
If you’re someone who needs a little bit of guidance in this, or maybe someone who knows exactly what you’re supposed to do but still need an outside nudge to make it happen, you’re in luck because Kami is offering a free Instant Authority Workshop on Friday, February 4 at 8:30-10:30 a.m. Central. 🧑🏽🤝🧑🏾
This workshop is specifically for marketing, PR, and communications consultants and will cover things like:
- Leveraging the connections you already have to get leads and clients without being slimy
- Creating your weekly visibility content plan for the next 90 days
- Accelerating your credibility and becoming a sought-after expert