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Master Social Media to Create More Business Leads and Grow Your Influence, Part 2: Explorer

May 3, 2022 by Andrea Weckerle 4 Comments

In Part 1 of this seven-part series, you received a big picture overview of the Pathway to Smart Social Mastery system on how to use social media to create more leads and grow your influence as a thought leader. 🤩 As you may recall, the Pathway to Smart Social Mastery system has six stages: Explorer, Connector, Architect, Creator, read more...

Filed Under: Featured, Smart Social Secrets Tagged With: Branding, Smart Social Secrets

How to Get Results for Your Brand on TikTok

April 13, 2022 by Aarushi Pant Leave a Comment

TikTok has taken the world by storm and only continues to grow in popularity. Although most users are from younger generations, there’s still a wide range of people creating, discovering, and sharing content on the platform.  Tania Nikitenko is a founding member and product lead at Viral Moment, a social listening tool and app that helps analyze trends in videos. If you’re a brand looking to make your TikTok debut, here are some tips from Tania on how to get started! Identify your niche Unlike more traditional social media platforms, which emphasized demographics such as age and gender, TikTok centers around communities of read more...

Filed Under: #SMBHOU, Featured, SocIal Media Tactics Tagged With: Branding, SMBHOU, TikTok

How to Create a Stellar Team Without Hiring a Single Employee

April 11, 2022 by Andrea Weckerle 1 Comment

teamwork, smart social tips, Smart social secrets, social media

  You know how to roll up your sleeves and don’t shirk hard work, but at some point you realize you can’t do it all alone. As you grow it’s inevitable you’ll need outside help.  That applies whether you head up communication and marketing for a company or if you run your own business, agency or consultancy.  If you’re not quite ready to hire full- or even part-time staff, there’s a great option available that will still get you excellent results: hiring contractors and agencies. 👭🏾 
Below are Zoetica Media founder Kami Huyse’s 5 top recommendations for creating your own stellar team and getting the best read more...

Filed Under: Featured, Smart Social Secrets, Strategy Tagged With: business, smart social tips, social media, Social media for business, teamwork

Create a Social Media Plan that Takes Half the Time

April 4, 2022 by Andrea Weckerle Leave a Comment

There are 168 hours in a week, and although that’s not an insignificant amount, we often feel we’re in a chronic time deficit.  For some of us that may be due to having too much on our plates. Prioritizing what’s important and discarding what’s not makes a huge difference in regaining control of our schedules. But even after we’ve eliminated unnecessary busywork, we need to ensure we’re not hemorrhaging precious time.  That’s where the creation of smart processes and workflows comes in. Zoetica Media founder Kami Huyse is a big proponent of streamlining social media and making it work for your specific read more...

Filed Under: Featured, Smart Social Secrets, SocIal Media Tactics Tagged With: Smart Social Secrets, social media

Overcoming Roadblocks that Keep You From Growing on Social Media

March 28, 2022 by Andrea Weckerle Leave a Comment

Before social media first began in the late 1990s and early 2000s, many regarded technology as something only the ultra-geeky gravitated towards. But by 2020, there were over 3.6 billion social media users worldwide, a number that is read more...

Filed Under: Featured, Influencer Outreach, Smart Social Secrets Tagged With: Smart Social Secrets, socia media, Social media for business

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

Recent Posts

  • Hacks to Create Social Media in Less Time, Part 5: Creator
  • Master Social Media to Create More Business Leads to Grow Your Influence, Part 4: Architect
  • How to Expertly Style Your Photos and Videos for Social Media
  • Master Social Media to Create More Business Leads and Grow Your Influence, Part 3: Connector
  • Master Social Media to Create More Business Leads and Grow Your Influence, Part 2: Explorer

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5 Tools to Measure (and Manage) Reputation in Complex Environment PR News Byline

2014 trends for public relations, marketing and social media | Business | Kentucky.com (mobile mention) 

Digital PR & Social Media Guidebook – Contributing Author

How Communicators Can Get Started with PR Measurement, PR News Mention

Proving PR’s Value in the Age of ROI—How to Tie Results to Corporate Objectives | Bulldog Reporter (Speaker)

A Gnawing Crisis in PR: Measuring The ROI on Social Media Channels, PR News Byline

Named as one of AGBeat's top 50 industry influencers in 2014

Will Houston B2B companies answer the social media call? - Houston Business Journal

Social Media Measurement Twitter Chat: Evaluating Impact of Social Media on Foundation Outcomes (with tweets) · RWJF (Moderator)

Top 100 Social Media Power Influencers in Houston 2013

Named as one of 30 PR Experts You Should Follow on Twitter by e-releases

BusinessWire Congrats for Making the Top 100 Women on Twitter

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