Social media has become widespread throughout this generation and businesses now see it as a main channel to reach their customers and supporters. They often judge their success by how many people “follow” them and respond to their posts. Social media platforms like Instagram even reward users with extra features if they have 10K followers, so this has become a de facto goal for many companies. But do you really need 10k followers? That's the question. Kami’s Smart Social Secrets discusses followers -- numbers and what constitutes real results (ROI) from social media. Engagement is everything What do we mean by engagement read more...
Three Effective Ways Companies Can Create A Strong Brand Voice
If this past year has taught us anything, it is that companies need to have their brand voice stand for something. Just sitting in the background is not enough anymore. When Forbes asked me to comment on how companies can cultivate a strong brand voice, the first thing that came to mind was that a good company also needs to be human. Looking back, the social media work we have done with clients has all been in that pursuit, to allow their customers to see behind the scenes -- read more...
How to Generate Leads from Video
2020 was already supposed to be a record-breaking year for video streaming, with AppAnnie forecasting we would be up 20%. That prediction almost seems quaint now that COVID-19 came along and the overall sector exploded, growing by 99% year-over-year in hours of live streams watched. At November’s Social Media Breakfast, we focused on lead generation with video, as Kami interviewed Todd Giannattasio (@growthsuite). Go where the people are With video everywhere, the question is inevitably what platform should I be on? Todd says simply, “...the real answer is always wherever your audience is.” Understanding and fostering your read more...
How to Use Social Media to Amplify Events
How to Use Social Media to Amplify Events Rebecca Council, Chief Engagement Officer of CLR Digital Media Services joined us for Houston Social Media Breakfast and shared how to utilize social media to promote special events. With Rebecca’s extensive experience in event planning and social sharing, she broke down how to approach the planning, organization, and activation of events and social media sharing. Determine what kind of event you are planning What kind of event do you want?
- Public vs. Private
- Live vs. Staggered Shares
Leading with Social Media in a Pandemic
At the October 2020 Houston Social Media Breakfast, we hosted a special guest, Annie Phalen, who heads up the social media for Houston Methodist Hospital. Not only is the hospital leading medicine, but it is also a leading community voice during this pandemic. Houston Methodist is also a Zoetica client, making this breakfast a family affair. Annie came from a hospitality background which some might find incongruous with her entry to the medical world. She sees similarities across the two industries, as the primary goal is to serve people and meet their needs. While, of course, there was a learning curve, at its heart her mission remained read more...
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