If you work in communications and other creative professions, you’ve likely been hearing many variations of the warning, “artificial intelligence is coming for your job!”
While headlines like “Your Creativity Won’t Save Your Job from AI” and “The AI Content Flood” are intended to get people’s attention, there’s no question that AI is rapidly changing the playing field. Harvard Business Review read more...
What Organizations and Marketers Need to Know About Web3 and the Metaverse
Web3 and the metaverse are bringing tremendous changes to society as a whole, so businesses and brands that don’t keep up are doing themselves a big disservice.
That’s why Zoetica Media founder Kami Huyse recently invited Jennifer Texada, Sr. Manager Performance Marketing, Global of IT management software SolarWinds, to talk about some important aspects of what this means for communications professionals and their clients. 💡 🧠
Web3 and Metaverse Can Create Greater read more...
Easy Tips to Stay Visible on Social Media Without Burnout
Trying to balance the obligations we have toward clients and our own business can sometimes be a challenge. Client work must come first, but unless we carve out intentional and consistent time for ourselves, this neglect risks leading to stagnation and even business decline. In a recent livestream, Zoetica founder Kami Huyse spoke with Sheena Abraham, Persuasion Strategist at Carved Lemon LLC, about the simple strategies she uses to stay visible and keep her business pipeline flowing. Here is how Sheena transformed and grew read more...
Tips to Create a Successful Rebrand with Alan Hennessy, The Digital Mentor
Are you ready to breathe fresh air into your business or switch gears entirely? Whatever the reason, there are active steps you can take to ensure your rebrand hits the mark. 🎯 In a recent livestream, Zoetica founder Kami Huyse spoke with Alan Hennessy about how he used his experience as Head of Digital at Kompass Media to become The Digital Mentor, and the take-aways others can learn from his rebranding experience. Be Clear About Your Why Rebranding might seem daunting, but if you’re clear about your reason, the read more...
Using the Power of TikTok for Your Business and Brand
TikTok is hugely popular, with users watching 167,000,000 videos on the social media platform per minute! No surprise then that it’s the fastest-growing social media platform of all time. Last year the City of Houston launched its TikTok account which already has over 42K followers. During a recent Houston Social Media Breakfast, social media manager read more...
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