You’re not alone if you feel like your head is spinning from all the social media algorithm changes taking place. In a recent livestream, Zoetica founder Kami Huyse reviews what’s happening and how to navigate this shifting landscape. Increased Competition for User Attention The reason social media platforms are once again tweaking their algorithms is to win the ongoing war over users’ attention, she explains.

“Everybody is trying to grab the eyeballs, your eyeballs, and the eyeballs of the people that look at social media and that do social media read more...

If you’re wondering how to stand out in a crowded marketing landscape, Zoetica Media founder Kami Huyse has a simple yet foolproof way to build buzz for your brand. First introduced a few years ago, the B.E.E.S. framework is the go-to system she uses in her own work and recently shared with her audience in a read more...