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Master the Art of Connection to Expand Your Network

April 2, 2025 by Andrea Weckerle

If you’ve been trying your best to achieve strong social media results but keep feeling disappointed, Zoetica Media founder Kami Huyse knows a sure fire way to help you succeed in driving engagement and getting noticed. “I want to bring you something that you probably already know instinctively,” she says, and “I want to break it down into a method that has worked for me for actually 20 years now.” Social Media Platforms Will Always Reward Interaction Before the creation of social media networks, blogs and online forums/message boards were the two ways people could connect with others online.  But although Kami had one of the read more...

Filed Under: Connect, Featured Tagged With: Connect, Smart Social Secrets, social media

Instagram vs. TikTok,What Social Media Managers Need to Know

January 28, 2025 by Zoetica Media

Instagram is turning up the heat in its battle with TikTok, offering bonuses, extending video lengths, and introducing new tools, all amidst TikTok's uncertain future in the U.S. For social media managers, this shift raises critical questions: How do you adapt strategies, track trends, and leverage these changes to maximize impact? Strategic Implications for Social Media Managers To navigate the evolving landscape of Instagram and TikTok, social media managers should:

    1. Understand Platform Dynamics: Recognize that TikTok excels in fostering authentic, viral content, while Instagram offers robust read more...

Filed Under: Community Building, Featured Tagged With: social media, Social media for business

One Helping Hand Leads to a Ladder of Hands

December 3, 2024 by Traci Shannon

We all need a helping hand. Some days, it feels like we need several, but maybe it just takes the right hand. Our own Kami Watson Huyse knows this very well. As an undergraduate student at George Mason University, she faced a fearful reality. WIth only one semester left before graduation, she no longer had the financial resources to complete her schooling. “There were just a lot of really difficult semesters and that particular semester, I was short the money,” said Watson-Huyse. “I didn’t know what I was going to do, and back then there was no such thing as a GoFundMe, you read more...

Filed Under: Community Building, Featured Tagged With: hand up, mentorship, pay it forward, women supporting women

Maximize Your eCommerce Success

October 5, 2024 by Andrea Weckerle


She’s called the “Shopify Queen” for a reason! Veronica Jeans, bestselling author of the Shopify Made Easy book series and member of Zoetica Media founder Kami Huyse’s Smart Social Mastery membership program, shared her secrets for helping businesses grow in today’s competitive marketplace at Social Media Breakfast of Houston.   A Strong Community Helps Grow Your eCommerce read more...

Filed Under: #SMBHOU, Featured Tagged With: Branding, community, ecommerce, Personal Brand

How to get media coverage for your brand using your expertise

September 23, 2024 by Andrea Weckerle

We’re all experts in something.  Thinking about it, we might find we’re experts in more than one thing. 🧠 This might originate from our education, our career path, skills we’ve acquired over time, life experiences, or even a combination of all of the above. Regardless of where our expertise comes from, we’d all be wise to leverage and turn it into media coverage for our brand.  Doing that has landed Zoetica Media founder Kami Huyse spots on Good Morning America and multiple appearances on Fox 26 Houston’s The Isiah read more...

Filed Under: Connect, Featured, SocIal Media Tactics Tagged With: Connect, social media, Social media for business

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About Zoetica

Zoetica Media logoZoetica Media is a Houston-based strategic PR and communications firm led by Kami Huyse, APR. We help corporate teams communicate better, build visibility, and work smarter with AI-powered systems that protect the human voice your audience trusts. Explore our Insights, browse our Services, or get in touch.

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