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Maximize Your eCommerce Success

October 5, 2024 by Andrea Weckerle


She’s called the “Shopify Queen” for a reason! Veronica Jeans, bestselling author of the Shopify Made Easy book series and member of Zoetica Media founder Kami Huyse’s Smart Social Mastery membership program, shared her secrets for helping businesses grow in today’s competitive marketplace at Social Media Breakfast of Houston.   A Strong Community Helps Grow Your eCommerce read more...

Filed Under: #SMBHOU, Featured Tagged With: Branding, community, ecommerce, Personal Brand

How to get media coverage for your brand using your expertise

September 23, 2024 by Andrea Weckerle

We’re all experts in something.  Thinking about it, we might find we’re experts in more than one thing. 🧠 This might originate from our education, our career path, skills we’ve acquired over time, life experiences, or even a combination of all of the above. Regardless of where our expertise comes from, we’d all be wise to leverage and turn it into media coverage for our brand.  Doing that has landed Zoetica Media founder Kami Huyse spots on Good Morning America and multiple appearances on Fox 26 Houston’s The Isiah read more...

Filed Under: Connect, Featured, SocIal Media Tactics Tagged With: Connect, social media, Social media for business

Introducing Smart AI Secrets: Navigating AI’s Role in Authentic Communication

September 10, 2024 by Andrea Weckerle

ChatGPT’s launch less than two years ago heralded the new age of artificial intelligence transforming business around the world. Since then, AI’s rapid adoption has revolutionized how organizations interact with customers, reshaping marketing, content creation, and other communication functions. However, as AI becomes more integrated into everyday work, concerns are growing around making sure read more...

Filed Under: AI, Clarity, Featured, Smart Ai Secrets Tagged With: AI, AI Tools, Smart AI Secrets

A 6000% Organic Growth in Facebook Followers in Just A Year

August 28, 2024 by Andrea Weckerle

To the naysayers claiming Facebook is dead, Bart Graham, Sr.’s success proves them wrong. Bart is the Development Officer for the Commemorative Air Force (CAF) Tampa Bay Wing and grew its Facebook page from zero to over 6000 followers in a mere twelve months, all organically.

Bart, a member of Zoetica Media founder Kami Huyse’s Smart Social Mastery membership program, recently read more...

Filed Under: Connect, Featured, Smart Social Secrets Tagged With: Branding, Facebook, social media

How to Survive the Social Media Algorithm Apocalypse

June 23, 2024 by Andrea Weckerle

You’re not alone if you feel like your head is spinning from all the social media algorithm changes taking place. In a recent livestream, Zoetica founder Kami Huyse reviews what’s happening and how to navigate this shifting landscape. Increased Competition for User Attention The reason social media platforms are once again tweaking their algorithms is to win the ongoing war over users’ attention, she explains.

“Everybody is trying to grab the eyeballs, your eyeballs, and the eyeballs of the people that look at social media and that do social media read more...

Filed Under: Clarity, Featured Tagged With: Algorithms, Clarity, Community Building

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

Recent Posts

  • Why Community Builds the Strongest Brands
  • Zoetica is Propelled into the Stratosphere
  • Master the Art of Connection to Expand Your Network
  • Navigating Entrepreneurship with Authenticity and Purpose
  • Content Creation Without the Burnout: Kami’s Proven 4-Step Plan

Zoetica in the News

5 Tools to Measure (and Manage) Reputation in Complex Environment PR News Byline

2014 trends for public relations, marketing and social media | Business | Kentucky.com (mobile mention) 

Digital PR & Social Media Guidebook – Contributing Author

How Communicators Can Get Started with PR Measurement, PR News Mention

Proving PR’s Value in the Age of ROI—How to Tie Results to Corporate Objectives | Bulldog Reporter (Speaker)

A Gnawing Crisis in PR: Measuring The ROI on Social Media Channels, PR News Byline

Named as one of AGBeat's top 50 industry influencers in 2014

Will Houston B2B companies answer the social media call? - Houston Business Journal

Social Media Measurement Twitter Chat: Evaluating Impact of Social Media on Foundation Outcomes (with tweets) · RWJF (Moderator)

Top 100 Social Media Power Influencers in Houston 2013

Named as one of 30 PR Experts You Should Follow on Twitter by e-releases

BusinessWire Congrats for Making the Top 100 Women on Twitter

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