Zoetica Media

Instagram vs. TikTok,What Social Media Managers Need to Know

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Instagram is turning up the heat in its battle with TikTok, offering bonuses, extending video lengths, and introducing new tools, all amidst TikTok's uncertain future in the U.S. For social media managers, this shift raises critical questions: How do you adapt strategies, track trends, and leverage these changes to maximize impact? Strategic Implications for Social Media Managers To navigate the evolving landscape of Instagram and TikTok, social media managers should:

    1. Understand Platform Dynamics: Recognize that TikTok excels in fostering authentic, viral content, while Instagram offers robust read more...

16 Nuggets of Wisdom from Social Media Pros and the Magic of Skittles

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Sometimes it feels like social media has lost all of its charm. It feels heavy and hard. But once in awhile you can be involved in a conversation that connects you with other social media marketing pros in unexpected ways. This week I had a conversation like this. On Twitter of all places. And of all things, it included a bag of candy. Don't get me wrong, I love Twitter. But it moves really fast and often feels like you are being dragged down a raging stream vs. connecting in a conversation with friends.

Yesterday, I was slated to talk with some high school students studying entrepreneurship about how social media connects read more...

Three Effective Ways Companies Can Create A Strong Brand Voice

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If this past year has taught us anything, it is that companies need to have their brand voice stand for something. Just sitting in the background is not enough anymore.  When Forbes asked me to comment on how companies can cultivate a strong brand voice, the first thing that came to mind was that a good company also needs to be human.  Looking back, the social media work we have done with clients has all been in that pursuit, to allow their customers to see behind the scenes read more...

The Secret Instagram Feature Hidden in IGTV Video – Ep 106

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  Did you know about the secret hidden feature in IGTV? 📺We cover that and all the latest updates on Facebook, Instagram, Twitter, LinkedIn, YouTube and Snapchat. And all in less than 5 minutes. Let's get started. Also, be sure to leave your questions about social media marketing in the comments section so that we can feature you on the next episode of Keeping Up With Kamichat! This Week’s Question: Do Instagram hashtags have any effect if you use them in your IGTV caption updates? - Question from Mark Struczewski The short answer is yes, you can add 30 hashtags to your IGTV caption. read more...

The Science of Instagram Hashtags – Ep 105

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Today on Keeping Up with Kamichat we look at hard data to answer the age-old question, Should you put Instagram hashtags in the body of the post or in the first comment, and how many should you use? We think we found the definitive answer, at least for now. And we also cover the latest updates on Instagram, Facebook, Twitter, YouTube, and Snapchat. This Week’s Question:   Instagram Hashtags. Should you put them in the body of the post or in the first comment, and how many should you use? Answer The short answer is that you should put them in the post and that you should use 30 relevant hashtags, and this time I have proof. read more...

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