This article was originally written by Andrea Weckerle in 2018, and was updated with personalization by Traci Shannon.
Blogging is not dead
Writing has always had its highs and lows, and blogging like Mark Twain himself, has been declared dead before its time.
“The reports of my death are greatly exaggerated.
-Mark Twain
When the age of content creation and influencers took hold, old school blogs lost some of their sparkle. I would know. After blogging almost daily for years, I abandoned my blog for all intents and purposes to spend all my time on Instagram for the lure of “microblogging”. The instant gratification of likes read more...
Instagram vs. TikTok,What Social Media Managers Need to Know
Instagram is turning up the heat in its battle with TikTok, offering bonuses, extending video lengths, and introducing new tools, all amidst TikTok's uncertain future in the U.S. For social media managers, this shift raises critical questions: How do you adapt strategies, track trends, and leverage these changes to maximize impact? Strategic Implications for Social Media Managers To navigate the evolving landscape of Instagram and TikTok, social media managers should:
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- Understand Platform Dynamics: Recognize that TikTok excels in fostering authentic, viral content, while Instagram offers robust read more...
16 Nuggets of Wisdom from Social Media Pros and the Magic of Skittles
Sometimes it feels like social media has lost all of its charm. It feels heavy and hard.
But once in awhile you can be involved in a conversation that connects you with other social media marketing pros in unexpected ways.
This week I had a conversation like this. On Twitter of all places. And of all things, it included a bag of candy.
Don't get me wrong, I love Twitter. But it moves really fast and often feels like you are being dragged down a raging stream vs. connecting in a conversation with friends.
Yesterday, I was slated to talk with some high school students studying entrepreneurship about how social media connects read more...
Three Effective Ways Companies Can Create A Strong Brand Voice
If this past year has taught us anything, it is that companies need to have their brand voice stand for something. Just sitting in the background is not enough anymore. When Forbes asked me to comment on how companies can cultivate a strong brand voice, the first thing that came to mind was that a good company also needs to be human. Looking back, the social media work we have done with clients has all been in that pursuit, to allow their customers to see behind the scenes read more...
The Secret Instagram Feature Hidden in IGTV Video – Ep 106
Did you know about the secret hidden feature in IGTV? 📺We cover that and all the latest updates on Facebook, Instagram, Twitter, LinkedIn, YouTube and Snapchat. And all in less than 5 minutes. Let's get started. Also, be sure to leave your questions about social media marketing in the comments section so that we can feature you on the next episode of Keeping Up With Kamichat! This Week’s Question: Do Instagram hashtags have any effect if you use them in your IGTV caption updates? - Question from Mark Struczewski The short answer is yes, you can add 30 hashtags to your IGTV caption. read more...
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