Did you know about the secret hidden feature in IGTV? 📺We cover that and all the latest updates on Facebook, Instagram, Twitter, LinkedIn, YouTube and Snapchat. And all in less than 5 minutes. Let's get started. Also, be sure to leave your questions about social media marketing in the comments section so that we can feature you on the next episode of Keeping Up With Kamichat!
This Week’s Question:
Do Instagram hashtags have any effect if you use them in your IGTV caption updates?
– Question from Mark Struczewski
The short answer is yes, you can add 30 hashtags to your IGTV caption. Your IGTV video will appear in the stream of all of the hashtags you use, potentially broadening your reach. We recommend using all 30 hashtags and making them specific and also using a branded hashtag that your followers can monitor to get updates to your IGTV channel. You can follow our branded channel at #KUKamichat. Also, be sure that you have a good thumbnail (We link to a great resource below in the Instagram section to make sure your thumbnail will look great wherever it appears on Instagram).
This wasn't part of the question, but another hack for your IGTV caption is that you can add a link that allows people to click out of Instagram and to your website. You may have landed here from our IGTV channel, Keeping Up With Kamichat. If you did, be sure to leave a comment and say, hello. This is a secret Instagram feature hidden in IGTV, and unlike the swipe up feature in stories, you don't have to have 10,000 followers to get this feature as we write this post in 2018.
We covered the question of whether to use Instagram hashtags in comments in our last episode, The Science of Instagram Hashtags.
If you have a question for Keeping Up With Kamichat about anything related to social media, add it to the comments below, or click over to the contact page and send us an email. If we don't know the answer, we will find it for you and answer your question on Keeping Up With Kamichat.
Testing Tagging in Videos
Instagram is testing a feature to allow users to tag their friends in their video posts. TechCrunch learned about this test this past week and Instagram confirmed it. The feature would add a button that links to a list called “People in this Video.” This test is only on mobile and only with a very small selection of users. No word on if or when it would roll out to everyone.
Six New Superzoom Features
There are 6 new superzoom filters in stories to add to the four they already have (new ones in red below):
- Hearts: Red fog with hearts and cheesy music
- Paparazzi: Camera shutter effect with flashes
- Flames: Fire frame with heavy metal rock
- Nope: A big red X stamps on the screen
- Bummer: A dark emo filter called with black leaves falling against a melancholy soundtrack
- Surprise: A suspenseful soundtrack and blackout of objects
- TV Show: Pink Stars
- Beats: Hip-hop beats with music
- Dramatic: Music with slow zoom in
- Bounce: Bouncing in and out to closeup
- Parent’s Guide to Instagram
Download the parent’s guide to Instagram, which walks parents through how to use some of the safety features of Instagram.
- Get step-by-step instructions to make an IGTV Thumbnail
Check out this guide to make an IGTV thumbnail.
Facebook Lite Expands
Facebook is adding its Community Help features into Facebook Lite. Community Help is an extension of Facebook's Safety Check that launched in January 2017, allowing people to mark themselves “safe” in the wake of disasters, and become a hub where people can ask for, receive, and give help. Facebook Lite is an android app initially created for use on older phones and in developing countries and works in 2G conditions.
Things in Common Label
Facebook is testing a things in common label on public posts to “help people connect” by making it easier to see commonalities
Twitter is Redesigning Its Desktop
Twitter is testing new features for desktop: bookmarks & data saver, plus night mode. Some of these features have been available on mobile for a while. According to Twitter expert Madalyn Sklar, Twitter is also moving your live stream video to the top of the feed for people who follow you. Be sure to check out her recent IGTV episode for more details.
Twitter Audio-Only Broadcasts
Camera shy but still have something to say?
Twitter is launching a new feature that allows users to create audio-only broadcasts directly from Twitter, as well as Twitter’s Periscope. The feature, which Twitter CEO Jack Dorsey confirmed in a tweet this morning, is available from the same interface where you would normally launch live video. It’s currently accessible on the Twitter for iOS app, as well as on Periscope.
LinkedIn Introduces Dynamic Ads
Ad creative can now be customized for each for each viewer with the publicly available information from LinkedIn member profiles.
YouTube has new parental controls for YouTube kids that allows whitelisting of videos and creators. They are also offering a YouTube version for older kids.
Snapchat is Down 60% since its IPO and investors are losing faith, cutting targets
Investors say that Instagram is out-innovating Snapchat at every turn, and daily active users and time spent are beginning to trend down.
Media companies to curate stories on Snapchat
Snap is launching “Curate Our Stories” a new feature that will let a group of 26 media companies access public posts made by Snapchat users and package them into editions centering on live events, breaking news and other topics similar to Twitter’s Moments product. Snap currently produces Our Stories, with 75 million watching in the past month. No idea if this feature will be released to the general public, but it could be a good way to get featured by one of these news organizations. PR on snapchat, who knew.
Snapchat Lets you Keep Messages in Chat for 24 Hours
Snapchat is giving users the option to keep their individual Chat messages for up to 24 hours. Currently, chat messages disappear after you read them, but this new feature will allow you to choose to keep them for 24 hours. Remember that friends can always screenshot a snap. Be careful.
Upcoming news or promos
Last week, I had the opportunity to sit down to talk with Mila Buckley. Mila is @thehangrywoman on Instagram and other social media platforms and publishes the blog, Houston Hangry Woman, focusing on food and fashion. In addition to working for Baker Ripley, a large community-based nonprofit here in Houston, she has built a strong personal brand around the Hangry Women talking about living life well as a Type 2 diabetic.