“A minimum viable product is powerful because you can start with just a concept of what you think people need and then tweak it as you go along to specifically meet users’ needs.” Last month, I launched my new Smart Social Mastery membership for PR and Marketing consultants to solve the problem that I had in my early career - namely, neglecting my own business marketing. The doors closed last week, and I have been deep in delivery mode, but I wanted to share what I learned with you before it fades away. I started talking about the project late last year and I put up read more...
Three Effective Ways Companies Can Create A Strong Brand Voice
If this past year has taught us anything, it is that companies need to have their brand voice stand for something. Just sitting in the background is not enough anymore. When Forbes asked me to comment on how companies can cultivate a strong brand voice, the first thing that came to mind was that a good company also needs to be human. Looking back, the social media work we have done with clients has all been in that pursuit, to allow their customers to see behind the scenes read more...