If this past year has taught us anything, it is that companies need to have their brand voice stand for something. Just sitting in the background is not enough anymore.  When Forbes asked me to comment on how companies can cultivate a strong brand voice, the first thing that came to mind was that a good company also needs to be human.  Looking back, the social media work we have done with clients has all been in that pursuit, to allow their customers to see behind the scenes read more...