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Are You Ready for AI in Creative Work?

December 22, 2022 by Andrea Weckerle 1 Comment


If you work in communications and other creative professions, you’ve likely been hearing many variations of the warning, “artificial intelligence is coming for your job!”  While headlines like “Your Creativity Won’t Save Your Job from AI” and “The AI Content Flood” are intended to get people’s attention, there’s no question that AI is rapidly changing the playing field. Harvard Business Review read more...

Filed Under: Cool Tools, Featured, Smart Social Secrets Tagged With: AI, AI for business, Smart Social Secrets

CoolTools: Using Sound in Social Media Campaigns

February 27, 2014 by Kami Huyse 1 Comment

Sound. It is one of the most elemental human experiences. But for whatever reason, sound has not taken off as a huge part of social media. In fact, sound, and specifically music, can be somewhat of an annoyance. Who hasn't clicked into a website while at work, or while the children are sleeping, and music start blasting from the page automatically? Sound has the ability to delight and inform. Even better, it can be utilized read more...

Filed Under: Cool Tools, Personal, SocIal Media Tactics Tagged With: For Immediate Release, Shel Holtz, SoundCloud

Context is the New Frontier for PR, Marketing and Communication

February 26, 2014 by Kami Huyse

  Google has my number. Literally. Last week, as I prepared to return home from a conference, I opened my Chrome browser and I searched for “Southwest Airlines.” I planned to check my flight to make sure it wasn’t delayed from storms passing through – I didn’t need to go any further. As you can see in the search results screen shot, everything I needed to know was displayed in the search results. Google already knew that I had a flight coming up (G-mail) and that I was travelling with Fran Stephenson, read more...

Filed Under: Book Shelf, Cool Tools, Personal, SocIal Media Tactics Tagged With: Podcast, Shel Holtz, SoundCloud

CoolTools: Our Favorite Social Media Measurement Tools for Public Relations and Marketing

December 10, 2013 by Kami Huyse

Social Media Monitoring Tools

  We are re-launching our website here soon, and to celebrate that, we are bringing back our Cool Tools department with a series about Social Media Measurement Tools. This  is not an exhaustive list of social media monitoring tools but include those which we have actually tried ourselves and have found useful. Over the next few weeks or so we will also add a list of our favorite social media engagement and management tools, Social Media Influence Tools and Analytics and Analysis Tools. As we share, feel free to share each one with your networks and add YOU favorite tools to the comments section, along with their price range and read more...

Filed Under: Cool Tools, Measurement

Some of the Best WordPress Plugins to Optimize Your Blog

November 5, 2012 by Kami Huyse

  Screen Capture from Neville Hobson’s cool WordpPress Plugin Page     One of the best things about the WordPress community is that they have developed thousands of awesome plugins that can help to customize your blog. Here are some really great WordPress plugins that we often recommend for clients. We have listed some of the features we like, as well as the drawbacks of some of them.   We would love read more...

Filed Under: Cool Tools, Productivity Tagged With: Plugins, WordPress

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

Recent Posts

  • The 5 Social Media Trends That Will Shape the Industry in 2023
  • The 5-Part Visibility Plan That Will Help Promote and Grow Your Business
  • Are You Ready for AI in Creative Work?
  • Social Media Managers Are All Grown Up
  • How to Survive Major Changes in Social Media

Zoetica in the News

5 Tools to Measure (and Manage) Reputation in Complex Environment PR News Byline

2014 trends for public relations, marketing and social media | Business | Kentucky.com (mobile mention) 

Digital PR & Social Media Guidebook – Contributing Author

How Communicators Can Get Started with PR Measurement, PR News Mention

Proving PR’s Value in the Age of ROI—How to Tie Results to Corporate Objectives | Bulldog Reporter (Speaker)

A Gnawing Crisis in PR: Measuring The ROI on Social Media Channels, PR News Byline

Named as one of AGBeat's top 50 industry influencers in 2014

Will Houston B2B companies answer the social media call? - Houston Business Journal

Social Media Measurement Twitter Chat: Evaluating Impact of Social Media on Foundation Outcomes (with tweets) · RWJF (Moderator)

Top 100 Social Media Power Influencers in Houston 2013

Named as one of 30 PR Experts You Should Follow on Twitter by e-releases

BusinessWire Congrats for Making the Top 100 Women on Twitter

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