If you work in communications and other creative professions, you’ve likely been hearing many variations of the warning, “artificial intelligence is coming for your job!”
While headlines like “Your Creativity Won’t Save Your Job from AI” and “The AI Content Flood” are intended to get people’s attention, there’s no question that AI is rapidly changing the playing field. Harvard Business Review read more...
CoolTools: Using Sound in Social Media Campaigns
Sound. It is one of the most elemental human experiences. But for whatever reason, sound has not taken off as a huge part of social media. In fact, sound, and specifically music, can be somewhat of an annoyance. Who hasn't clicked into a website while at work, or while the children are sleeping, and music start blasting from the page automatically? Sound has the ability to delight and inform. Even better, it can be utilized read more...
Context is the New Frontier for PR, Marketing and Communication
Google has my number. Literally. Last week, as I prepared to return home from a conference, I opened my Chrome browser and I searched for “Southwest Airlines.” I planned to check my flight to make sure it wasn’t delayed from storms passing through – I didn’t need to go any further. As you can see in the search results screen shot, everything I needed to know was displayed in the search results. Google already knew that I had a flight coming up (G-mail) and that I was travelling with Fran Stephenson, read more...
CoolTools: Our Favorite Social Media Measurement Tools for Public Relations and Marketing
We are re-launching our website here soon, and to celebrate that, we are bringing back our Cool Tools department with a series about Social Media Measurement Tools. This is not an exhaustive list of social media monitoring tools but include those which we have actually tried ourselves and have found useful. Over the next few weeks or so we will also add a list of our favorite social media engagement and management tools, Social Media Influence Tools and Analytics and Analysis Tools. As we share, feel free to share each one with your networks and add YOU favorite tools to the comments section, along with their price range and read more...
Some of the Best WordPress Plugins to Optimize Your Blog
Screen Capture from Neville Hobson’s cool WordpPress Plugin Page One of the best things about the WordPress community is that they have developed thousands of awesome plugins that can help to customize your blog. Here are some really great WordPress plugins that we often recommend for clients. We have listed some of the features we like, as well as the drawbacks of some of them. We would love read more...
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