Sales pages play a pivotal role in driving business success, yet the struggle to create compelling ones is real. Too often consultants and small business owners cobble something together, cross their fingers, and hope for the best.
If you’re unsure how to create sales pages that convert, say goodbye to the guesswork with Zoetica Media founder Kami Huyse’s recent livestream where she walks through the process of how not only to grab your audience’s attention but also keep it!
Using the landing page of her membership program Smart Social Secrets as an example, she goes step-by-step in showing how she uses Google Bard (free), Canva Pro, and ThriveCart to create conversion rates that help you soar.
Implement these three simple steps:
1. Pick your tools
2. Write the landing page text
3. Design your page
These days writing quality marketing material is easier than ever. While AI can’t completely take the place of professional know-how, it can definitely enhance an experienced communicator’s existing skills.
“Most everybody is using ChatGPT. You hear about ChatGPT everywhere. Bard has some really great new features… and some things that are better than ChatGPT,” says Kami. In this livestream she uses Bard “because I felt for what I was doing for this project, Bard was working the best,” but admits, “I go back-and-forth between the two.”
Start by writing a prompt. Before you begin, make sure to prime the chat AI you’re using. “We can't just come in and say, ‘just start writing emails for me.’ You have to actually teach it what you need it to learn,” Kami explains.
Remember not to enter any “private IP type of information… unless you don't mind it being out there,” she warns. “If it was something that was about to launch, that was a big client, I would not put it in here.”
In her example, she uses the following primer prompt: “I would like to do some research on what kind of brand voice my ideal customer might best respond to. Can you tell me what you need from me to create prompts that will best help me get this info from you?”
Bard responded: “To create prompts that will best help me get information about what kind of brand voice your ideal customer might respond to, I need to know more about:
- Your ideal customer: Who are they? What are their demographics (age, gender, location, education level, etc.)? What are their interests? What are their pain points? What are their goals?
- Your brand: What are your brand values? What makes your brand unique? What kind of relationship do you want to have with your customers?
Kami demonstrates how to continue this iterative discussion, eventually leading Bard to provide actual recommendations for how to improve the specific language she came up with for her sales page.
One of the other tools Kami recommends is ThriveCart, a platform “where you can sell your products and services.” She likes the fact that it “also [has] a membership module in it.” ThriveCart offers lifetime access for less than $500 USD, provides built-in tax calculation on purchases, allows customization on the upsell page, and gives users the option of creating more than one upsell, among many other practical features.
When it comes to graphic design, she swears by Canva. “Pretty much it runs my business,” she
shares. “That’s where I make the graphics for [my] livestream, it’s where I do everything.” Canva is increasingly incorporating artificial intelligence for things such as its free image generator.
To unlock the secrets of effortlessly crafting a high-converting sales page with AI, watch Kami’s full livestream.