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Practical AI Guidance for Communications Professionals

February 20, 2024 by Kami Huyse

It’s hard to believe that it’s only been just a little over a year since OpenAI’s ChatGPT was released, taking the world by storm. Not to be outdone, this past February Google announced the launch of Bard (now known as Gemini). And in March, AI read more...

Filed Under: AI, Create, Featured Tagged With: AI, AI for business, Create, Smart Social Secrets, Social media for business

AI in Action: How Generative AI Is Reshaping Agency Work for the Better 

February 13, 2024 by Andrea Weckerle

The impact of artificial intelligence on communication is profound. From the ethical implications of AI use to the exciting potential of AI for brand messaging, there’s no question that we have entered a new era of marketing and public relations.

On a recent episode of Plat4orm’s podcast 4 the Record with Valerie Chan, Zoetica Media founder Kami Huyse offered insights and advice for communications professionals on how to integrate and embrace the power of generative AI into read more...

Filed Under: AI, Featured, OpenAI Tagged With: AI, AI for business, Ethics, openAI

To Harness the Full Power of AI in Your Marketing, Apply a Human Touch

October 25, 2023 by Andrea Weckerle

Harnessing the power of artificial intelligence is necessary for businesses that want to stay relevant and competitive. But the key to using AI’s capabilities doesn’t lie in handing over all decision-making and creativity. AI isn’t a replacement for human insights and judgements.  In fact, quite the opposite: To fully benefit from AI, it’s necessary to apply a human touch.

To explain how to do this, Zoetica Media founder Kami Huyse recently outlined the very best ways for marketing professionals and consultants to use AI to help them get noticed, stay noticed, and grow read more...

Filed Under: AI, Cool Tools, Featured Tagged With: AI, AI Artificial Intelligence, AI for business, AI Tools, Create, openAI, Smart Social Secrets, Tools. Instant authority

How Marketers Can Make AI Work For Them, Not Against Them

October 17, 2023 by Andrea Weckerle

When it comes to artificial intelligence, communication professionals are often filled with either excitement or apprehension. On the one hand, AI is hailed as a revolutionizing tool that can enhance efficiency by speeding up and simplifying analytical, strategy, and execution processes. On the other hand, it is viewed as a quagmire that can perpetuate or exacerbate existing biases and deceive audiences with fabricated content. AI - Friend or Foe? Probably Both Diving into the realm of artificial intelligence and social media, Zoetica founder Kami Huyse recently spoke with read more...

Filed Under: #SMBHOU, AI, Cool Tools, OpenAI Tagged With: AI, AI for business, SMBHOU, social media, Social media for business

How to Build a High-Converting Sales Page in Minutes with AI

October 4, 2023 by Andrea Weckerle

Sales pages play a pivotal role in driving business success, yet the struggle to create compelling ones is real. Too often consultants and small business owners cobble something together, cross their fingers, and hope for the best.  If you’re unsure how to create sales pages that convert, say goodbye to the guesswork with Zoetica Media founder Kami Huyse’s recent livestream where she walks through the process of how not only to grab your audience’s attention but also keep it!

Using the landing page of her membership program read more...

Filed Under: AI, Cool Tools, Featured, OpenAI Tagged With: AI, AI for business, openAI, Sales, Smart Social Secrets

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

Recent Posts

  • Why Community Builds the Strongest Brands
  • Zoetica is Propelled into the Stratosphere
  • Master the Art of Connection to Expand Your Network
  • Navigating Entrepreneurship with Authenticity and Purpose
  • Content Creation Without the Burnout: Kami’s Proven 4-Step Plan

Zoetica in the News

5 Tools to Measure (and Manage) Reputation in Complex Environment PR News Byline

2014 trends for public relations, marketing and social media | Business | Kentucky.com (mobile mention) 

Digital PR & Social Media Guidebook – Contributing Author

How Communicators Can Get Started with PR Measurement, PR News Mention

Proving PR’s Value in the Age of ROI—How to Tie Results to Corporate Objectives | Bulldog Reporter (Speaker)

A Gnawing Crisis in PR: Measuring The ROI on Social Media Channels, PR News Byline

Named as one of AGBeat's top 50 industry influencers in 2014

Will Houston B2B companies answer the social media call? - Houston Business Journal

Social Media Measurement Twitter Chat: Evaluating Impact of Social Media on Foundation Outcomes (with tweets) · RWJF (Moderator)

Top 100 Social Media Power Influencers in Houston 2013

Named as one of 30 PR Experts You Should Follow on Twitter by e-releases

BusinessWire Congrats for Making the Top 100 Women on Twitter

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