ChatGPT’s launch less than two years ago heralded the new age of artificial intelligence transforming business around the world. Since then, AI’s rapid adoption has revolutionized how organizations interact with customers, reshaping marketing, content creation, and other communication functions. However, as AI becomes more integrated into everyday work, concerns are growing around making sure read more...
To Harness the Full Power of AI in Your Marketing, Apply a Human Touch
Harnessing the power of artificial intelligence is necessary for businesses that want to stay relevant and competitive. But the key to using AI’s capabilities doesn’t lie in handing over all decision-making and creativity. AI isn’t a replacement for human insights and judgements.
In fact, quite the opposite: To fully benefit from AI, it’s necessary to apply a human touch.
To explain how to do this, Zoetica Media founder Kami Huyse recently outlined the very best ways for marketing professionals and consultants to use AI to help them get noticed, stay noticed, and grow read more...