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Livestream Equipment Used to Produce the Social Media Breakfast of Houston

January 16, 2017 by Zoetica Media

We have learned a lot by livesteaming our montly event, including what gear makes the most sense to use. We have been hosting the monthly Social Media Breakfast of Houston for eight years. We are still learning every day about what equipment we need to best produce our live events. For instance, a few years ago we started to livestream on Google+, with all of the videos going straight to YouTube. When that was discontinued in late 2016, we switched to livesteaming from Facebook. Currently we read more...

Filed Under: #SMBHOU Tagged With: Gear, Houston, How To, Live stream, Livestreaming, social media, Social Media Breakfast, Sound Equipment

Getting the Most Out of Facebook

March 11, 2014 by Zoetica Media

  In the face of many changes in how Facebook serves content to its users over the past year, page managers have often been at a loss to maintain connection with their fans. Facebook wants to convert many of these pages over to paying customers by making it harder to reach hard won fans by limiting content from pages in users news feeds. If you aren’t putting as much effort into your owned channels you should consider diverting some of your resources, but I digress. At the same time as Facebook has made it harder to read more...

Filed Under: #SMBHOU, Social Networks

How Social Media Can Ruin Your Business Relationships

March 8, 2014 by Zoetica Media

The Social Media Breakfast of Houston has entered into a partnership with Houston Media Source, a non-profit organization that provides public access cable television programming to Houston. I have had a soft spot for public access television since college when we used the Fairfax Virginia public access television station to learn our way around a television studio in my studies at George Mason University. We were read more...

Filed Under: #SMBHOU

Circle of Trust: What Your Web Address Says About Your Nonprofit

December 5, 2011 by Zoetica Media

Photo: By Beth Kanter   .ORG and .NGO, The Internet Sisters It is amazing how many nonprofit sites don't have the 501(c)(3) in the United States or other designations in other countries clearly marked somewhere on the donation page of their site. It really should be in the footer of every page. Not every donor is educated to find this information, except people who:

  • give as part of the culture they read more...

Filed Under: Portfolio

Whitepaper: A Commonsense Framework for Social Media Measurement

November 30, 2011 by Zoetica Media

Social media measurement should be an integral part of any outreach program, but it is often difficult for organizations to work it into the mix. What should be measured? What matters? How can we set benchmarks? We believe in building measurement into every campaign and program and have developed a framework to use for measurement. In the pursuit of helping our clients, friends and even competitors to do that, we are publishing this whitepaper. We believe that the more quality social media programs there are, the better is is for read more...

Filed Under: Measurement, Portfolio Tagged With: social media, White Paper, Whitepaper

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

Recent Posts

  • Why Community Builds the Strongest Brands
  • Zoetica is Propelled into the Stratosphere
  • Master the Art of Connection to Expand Your Network
  • Navigating Entrepreneurship with Authenticity and Purpose
  • Content Creation Without the Burnout: Kami’s Proven 4-Step Plan

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5 Tools to Measure (and Manage) Reputation in Complex Environment PR News Byline

2014 trends for public relations, marketing and social media | Business | Kentucky.com (mobile mention) 

Digital PR & Social Media Guidebook – Contributing Author

How Communicators Can Get Started with PR Measurement, PR News Mention

Proving PR’s Value in the Age of ROI—How to Tie Results to Corporate Objectives | Bulldog Reporter (Speaker)

A Gnawing Crisis in PR: Measuring The ROI on Social Media Channels, PR News Byline

Named as one of AGBeat's top 50 industry influencers in 2014

Will Houston B2B companies answer the social media call? - Houston Business Journal

Social Media Measurement Twitter Chat: Evaluating Impact of Social Media on Foundation Outcomes (with tweets) · RWJF (Moderator)

Top 100 Social Media Power Influencers in Houston 2013

Named as one of 30 PR Experts You Should Follow on Twitter by e-releases

BusinessWire Congrats for Making the Top 100 Women on Twitter

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