A recent study sponsored by PayPal Nonprofit, and penned by Geoff Livingston and Henry Dunbar for Zoetica, shows that a personal story, a tight knit community and the authenticity read more...
Advisory: Google+ Begins Booting Brands
Image by Sean MacEntee by Danny Brown and Geoff Livingston Much has been said about marketing on Google+. Both of us have been intentionally conservative about marketing on the new network due to a statement from Google+ specifically asking businesses and brands to wait until it formalized its business read more...
Win a Copy of Content Rules
We at Zoetica never tire of promoting the need for quality content and, by extension, great resources for creating it and good writing. In that vein, we are giving away five copies of Ann Handley and C.C. Chapman’s Content Rules. Winners will be the best responses to the question (graciously supplied by Ann): Can you have a social media read more...
NextGen Tech Women: Supporting Aspirations
What if you knew there was a young girl who had the potential to cure cancer? What if you knew there was a teenage girl who had the potential to engineer affordable, realistic robotic body parts for amputees? What if you knew there was a young woman who had the potential to design sci-fi worthy tools that could repair broken bones and broken hearts, if she got the education, training, support and opportunities she needed? What if you knew that these were real girls, with real aspirations, and there was something you could do to help them realize their dreams? These girls are real and are a few of the 2011 winners of the National Center read more...
Senior Writer for Zoetica
Zoetica (http://zoeticamedia.com), a leading online communications consultancy, is looking for a senior writer to assist with communications strategy and research documents. Our writer must be able to research and process complex information about online media, and then communicate it in clear, easy to understand documents. These documents range from simple client recommendations to formal research reports. In addition to performing research and writing on behalf of Zoetica clients, our writer may be asked to write and perform online marketing read more...