Writing a book can be one of the best ways to share your ideas with the world. It showcases your expertise and can serve as a credibility tool for your business. In a recent livestream, Zoetica Media founder Kami Huyse shared the approach she’s using for the launch of The Most Amazing Marketing Book Ever, a book featuring insights from 35 top marketing experts from across the world. Standing Out in the Crowd by Caring About Your Audience “One of the biggest problems with book launching in read more...
Context is the New Frontier for PR, Marketing and Communication
Google has my number. Literally. Last week, as I prepared to return home from a conference, I opened my Chrome browser and I searched for “Southwest Airlines.” I planned to check my flight to make sure it wasn’t delayed from storms passing through – I didn’t need to go any further. As you can see in the search results screen shot, everything I needed to know was displayed in the search results. Google already knew that I had a flight coming up (G-mail) and that I was travelling with Fran Stephenson, read more...
Win a Copy of Content Rules
We at Zoetica never tire of promoting the need for quality content and, by extension, great resources for creating it and good writing. In that vein, we are giving away five copies of Ann Handley and C.C. Chapman’s Content Rules. Winners will be the best responses to the question (graciously supplied by Ann): Can you have a social media read more...
Does Content Really Rule in Social Media?
Have you ever read a blog post that drew you in with its raw talent to draw a picture and tell a story? Ann Handley’s ANNARCHY blog is one of those. She is a person who can write about the death of child or the phenomenon of Alpha and Beta moms with equal eloquence. She also has been at the helm of the read more...
Win A Copy of Measure What Matters or Social Media ROI
Please join Zoetica in celebrating the release of two books, Katie Delahaye Paine's Measure What Matters and Olivier Blanchard's Social Media ROI. Zoetica is giving away five free read more...
