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Context is the New Frontier for PR, Marketing and Communication

February 26, 2014 by Kami Huyse

  Google has my number. Literally. Last week, as I prepared to return home from a conference, I opened my Chrome browser and I searched for “Southwest Airlines.” I planned to check my flight to make sure it wasn’t delayed from storms passing through – I didn’t need to go any further. As you can see in the search results screen shot, everything I needed to know was displayed in the search results. Google already knew that I had a flight coming up (G-mail) and that I was travelling with Fran Stephenson, read more...

Filed Under: Book Shelf, Cool Tools, Personal, SocIal Media Tactics Tagged With: Podcast, Shel Holtz, SoundCloud

Win a Copy of Content Rules

July 14, 2011 by Zoetica Media

We at Zoetica never tire of promoting the need for quality content and, by extension, great resources for creating it and good writing. In that vein, we are giving away five copies of Ann Handley and C.C. Chapman’s Content Rules. Winners will be the best responses to the question (graciously supplied by Ann): Can you have a social media read more...

Filed Under: Book Shelf, Contest Tagged With: Ann Handley, C.C. Chapman, Content Rules, Contests

Does Content Really Rule in Social Media?

July 14, 2011 by Kami Huyse

    Have you ever read a blog post that drew you in with its raw talent to draw a picture and tell a story?   Ann Handley’s ANNARCHY blog is one of those. She is a person who can write about the death of child or the phenomenon of Alpha and Beta moms with equal eloquence. She also has been at the helm of the read more...

Filed Under: Book Shelf, Contest, SocIal Media Tactics, Zoetica Business

Win A Copy of Measure What Matters or Social Media ROI

March 2, 2011 by Zoetica Media

Zoetica specializes in social media training

Please join Zoetica in celebrating the release of two books, Katie Delahaye Paine's Measure What Matters and Olivier Blanchard's Social Media ROI. Zoetica is giving away five free read more...

Filed Under: Book Shelf, Contest, Featured, Measurement Tagged With: Katie Paine, Measure What Matters, Measurement, Olivier Blanchard, ROI, Social Media ROI

A Commonsense Approach to Measuring Social Media

September 30, 2010 by Kami Huyse

The problem with communication and relationships, which are both the hallmarks of social media, is that their effects are often a challenge to quantify. Most people don’t know how to connect online efforts to bottom-line sales, amount of funds raised or other business results, or even to softer measures like improved relationships and competitive advantage. Because of this, companies and organizations tend to measure the easy stuff in social media – following counts, blog traffic, rankings, and if they are really sophisticated, engagement measures like number of comments on Facebook or a blog, ReTweets and mentions on Twitter, links to read more...

Filed Under: Book Shelf, Measurement, Zoetica Talks DNA

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

Recent Posts

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Zoetica in the News

5 Tools to Measure (and Manage) Reputation in Complex Environment PR News Byline

2014 trends for public relations, marketing and social media | Business | Kentucky.com (mobile mention) 

Digital PR & Social Media Guidebook – Contributing Author

How Communicators Can Get Started with PR Measurement, PR News Mention

Proving PR’s Value in the Age of ROI—How to Tie Results to Corporate Objectives | Bulldog Reporter (Speaker)

A Gnawing Crisis in PR: Measuring The ROI on Social Media Channels, PR News Byline

Named as one of AGBeat's top 50 industry influencers in 2014

Will Houston B2B companies answer the social media call? - Houston Business Journal

Social Media Measurement Twitter Chat: Evaluating Impact of Social Media on Foundation Outcomes (with tweets) · RWJF (Moderator)

Top 100 Social Media Power Influencers in Houston 2013

Named as one of 30 PR Experts You Should Follow on Twitter by e-releases

BusinessWire Congrats for Making the Top 100 Women on Twitter

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