Zoetica Media

How to Harness the Power of Podcasting for You and Your Brand

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If you’re wondering whether launching a podcast is worth it, the answer is YES! While podcasts have been around for years, their listenership really took off during the pandemic when people spent lots of time at home. And since then, their popularity has remained strong.  At a recent Houston Social Media Breakfast, podcasting coach and Pod Houston founder Ozeal Debastos noted that while many podcasts exist, the number of truly active ones is read more...

How to Start a Podcast in Houston and Beyond

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Are you wondering how to start a podcast, but feeling overwhelmed with all of the tech and the steps? We talked with podcasters in Houston for their tips. https://twitter.com/kamichat/status/961935897242587136 Podcasting has picked up steam since 2014. According to Edison Research, 67 million Americans listened to a podcast each month last year. It is safe to say these numbers will increase. Though it is smart to start your own website that has a blog and venture out into video, you will have difficulty standing out from your competition. According to read more...

Context is the New Frontier for PR, Marketing and Communication

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  Google has my number. Literally. Last week, as I prepared to return home from a conference, I opened my Chrome browser and I searched for “Southwest Airlines.” I planned to check my flight to make sure it wasn’t delayed from storms passing through – I didn’t need to go any further. As you can see in the search results screen shot, everything I needed to know was displayed in the search results. Google already knew that I had a flight coming up (G-mail) and that I was travelling with Fran Stephenson, read more...

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