When social media was still relatively new, the running joke used to be that the intern was at fault whenever a brand suffered a social media screw-up.
The days of social media being regarded as something you just do on the side are long over. Now social media management is an important profession staffed by highly-skilled practitioners who help companies and brands engage, connect, and maintain strong relationships with their audiences.
This was particularly evident during the pandemic, when they served as first responders of sorts. read more...
Zoetica Founder Kami Huyse Receives 2022 Women Who Mean Business Award in Professional Services Category
The Houston Business Journal named Zoetica founder and CEO Kami Huyse as a 2022 Women Who Mean Business honoree in the Outstanding Business Leaders in Professional Services category.
The awards recognized “women in leadership roles who have demonstrated excellence in their careers and community.” The honorees, representing over a dozen categories, were selected by a distinguished panel of judges composed of leaders from the business, healthcare, law, and nonprofit industries.
As part of the selection read more...
Zoetica Founder, Kami Huyse, Speaking at PRSA Houston’s PR Day 2022
Becomes Assembly Delegate PRSA’s Houston Chapter is bringing together an amazing lineup of speakers and communications practitioners at its annual PR Day conference on Thursday, October 20. With three different tracks to choose from, the event will be jam-packed with insider tips and actionable strategies from experts in their field. Zoetica Media founder Kami Huyse is presenting the session “Using Social Media To Get Results for Your Brand,” where she’ll share highlights from her results-oriented Smart Social read more...
Google Analytics is Dead as We Know It: Meet Universal Analytics
Google Analytics is a mainstay for most websites and blogs. Google has slowly been transferring all of these accounts to its new property called Universal Analytics. Universal Analytics started out as a beta product for Google in October 2012. In March of last year it was opened to all users of Google Analytics. More recently, they have entered the phase where they will force all accounts to convert to the new standard. This new platform was developed to better track the devices and digital touch points that have become so common. According to a post on the read more...
5 Things to Jump Start a Kickstarter Campaign
The team at Green San Antonio Editors Note: I have had the pleasure of knowing Ellen Evans and her family for over 10 years. We met when we both served on the board of the Public Relations Society of America in San Antonio. She is a gifted communicator and has creatively taken on a Kickstarter campaign to fund a new vegetarian drive-thru concept restaurant in San Antonio. Here are some great tips based on her real-life experience. Earth Burger reached its fundraising goal of $40K with 302 read more...
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