Most PR departments have several staff that tasked with communicating with various stakeholders: media, customers, employees, investors, etc. At Naked Conversations over the weekend, Shel blogged about what PR must do to recast the press release in light of blogging. Mike D., who is starting a cool new media aggregation product called Newsvine suggested that PR “act as a sort of ombudsman (wikipedia def.) to any issues customers might bring to the read more...

The New Public Relations? The funny thing about the new public relations is that it isn't new. If you take a trip around the bloggosphere, you will read post after post about how the new media will liberate the corporation and render the PR hacks extinct. There was a rash of them last summer touched off by a rant by Russell Beattle and others and then summarized by Tim Bray in his theory about the new public relations. However, I think that one big point wasn't adequately discussed in read more...

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