C. Gordon Bell Originally uploaded by brewbooks. Sitting in the doctor’s office today waiting for a routine exam (Big Announcement: for those that don’t know, I am having a baby in July), I started to read some of the outdated magazines that seem to litter doctor’s offices. I came across a November 2006 issue of Fast Company with an intriguing article written by read more...
Taking Stock: Best Overtones for March and April 2007
Anatomy of a Social Media Campaign: Journey to Atlantis
Today we launched our new project, Journey to Atlantis, for SeaWorld San Antonio. I usually don’t post about this stuff, but I think it is instructive in a couple of ways and I want to give the readers of Communication Overtones a first peek, not to mention getting your feedback. A Place to Start the Journey We custom-built a platform on Wordpress that was orchestrated by Josh Hallett and his crack team. It has been fun working with him on this project. Viral Components The campaign includes read more...
If the Shoe Fits…Social Media in Seven Boxes
. I have been talking to a lot of college and graduate students lately. First, to a graduate class at the University of the Incarnate Word in San Antonio this past Monday and then yesterday to Kelli Matthews class at University of Oregon.
One of the things I emphasize when I do one of these overviews is that Social Media encompasses a broad variety of things. In fact, there are so many types of platforms read more...
Online Tools: The Stepsister and the Glass Slipper
Glass Slipper Originally uploaded by parkerPhoto. I love online communication tools. I Flickr, Twitter, YouTube, blog, MySpace and Facebook with the best of them. I even have a Second read more...