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Simplicity is a Virtue: PR Could Use More of It

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  If you read blogs, you might go away thinking that you have a lot to learn about methodology, strategy, approach, tactical implementation and evaluation.  When done well, public relations is a very complex craft.  The Cold Facts Senior PR and Marketing professionals all around the world sit around tables and strategize a grand vision of a campaign that is most often implemented by junior level professionals (who are rarely asked for input).  Afterward, executives pat themselves on the back for a "job well done." Nothing against executives, it is just a fact of life. When I catch myself feeling smug, I always read more...

The Ecosystem of Influence: One-Size-Fits-All Measurement Schemes Never Work

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  How do you measure the influence of an online content creator? It's the holy grail of measurement.  If a marketer could just identify this magic formula and apply it, than everything else would fall in line. The problem is that influence is a lot like a recession, you can't really identify that it was happening until it is over.  It's not easy to measure in real-time. In a new whitepaper by Jonny Bentwood, a PR consultant for Edelman, read more...

The Best Overtones for November 2007 and an All-Star Shout Out for Our Second Birthday

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Here are the top 10 stories for Communication Overtones in November.  Some were oldies and some were brand new.  These were in addition to the "Top 10 Content of All Time," which I updated in the sidebar. 

Public Relations is Customer Service

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  When I was working at a trade association, I remember an incident where a woman called me to complain about a bad experience she had as a customer to the industry in which I was working. I listened to her tell me about it, all the while wondering what I could do about it given that I didn't work for the company in question and they weren't even a member at the national level. After we hung up, I called the state association where the woman lived, and who did have a relationship with the company in question, to see how they would recommend read more...

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