Zoetica Business Archives - Page 16 of 19

Communication in a Crucible: Imagination vs. Image Control During California Fires

November 1, 2007 by Kami Huyse

Early this week, I got a call from the Daily Dog asking me to comment on the communication efforts surrounding the recent wildfires in California. Today, my op-ed was published in the Barks and Bites section of the Daily Dog. My thesis: There read more...

Just in Time: The Filtered Economy Requires Communicators to Anticipate Needs

October 24, 2007 by Kami Huyse

First, let me say that this post is a little off topic for a communication blog. However, I think that discussions about how we can cut down on the adversarial relationship between companies and their customers is critical to effective communication. I also fight the idea that a communication professional is only good at getting the word out and should stay out of the business of strategic thinking. I think that smart communications professionals, with their close contact and understanding of a company's stakeholders belong right in the read more...

Your Turn: Fear of Social Media

July 5, 2007 by Kami Huyse

I received a very thoughtful comment from David Wescott, author of a fairly new blog, It's Not a Lecture, on my recent post, What's Next on the Social Media Horizon. I wanted to share his comment for two reasons: First, I think he has some good ideas that are useful for all of us, and second, because I want hear what the readers of Communication Overtones have to say. Another question for you - how often read more...