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Communication in a Crucible: Imagination vs. Image Control During California Fires

November 1, 2007 by Kami Huyse

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Fire writingEarly this week, I got a call from the Daily Dog asking me to comment on the communication efforts surrounding the recent wildfires in California.

Today, my op-ed was published in the Barks and Bites section of the Daily Dog.

My thesis: There are two philosophies of public relations. One camp sees itself as a broker between an organization and its stakeholders to find mutually beneficial solutions, while the other sees itself building and preserving the image of an organization by pleading its predetermined case.

As the crucible of a crisis often will, the wildfires brought out the best in those who were prepared, and the worst in those who were not. Take the Red Cross and the Federal Emergency Management Agency, for example. The first quietly innovated and tested new ways to communicate with constituents, while the other continued its focus on business-as-usual message control.

I used the Red Cross and FEMA as my examples, but the more broad point was that as communicators we are increasingly faced with the choice to either build new bridges with people or work to deceive them.  Some even call this deception an art, but I think true art is working to find the place where the interests of an organization and its communities intersect.

Read the full essay here.

tags: FEMA, Red+Cross, California+Wildfires, Crisis+Communication, Crisis+Management

Filed Under: Crisis Communication, Zoetica Talks DNA

About Kami Huyse

Kami Watson Huyse, CEO of Zoetica, is passionate about great communication. Working in Public Relations since 1994, and blogging since 2005, she has seen trends come and go, but one thing has stayed the same – people are looking for ways to authentically connect. She loves to connect with readers, so leave a comment or follow @kamichat on Twitter and connect there.

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Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

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