I don't usually post about clients, but this campaign shows the mechanics of using multimedia release to get the word out. While they didn't use the Social Media New Release Format, last week SeaWorld San Antonio put out this MultiVu press release with a number of videos. In the first week, it was only picked up by a handful of blogs, probably mostly read more...
4 Steps to Incorporate Values-Based Key Messages
Florida Keys Originally uploaded by kitsu. Eric Eggerson launched his new blog, Common Sense PR today, with the b5media blogging network and already has a pretty good body of work already posted. In fact, I knew about the new blog some time ago when Eric reported on my post about how key messages can be made to be more flexible, but mum was the word until it read more...
November’s Top 10 Posts
Mike Sansone of the blog ConverStations was kind enough to name Communication Overtones as one of his Dialing 8 features. According to Sansone, Dialing 8 is a set of posts from a blogger that, “I find lasting long and being strong - the cornerstones.” It was very interesting to see what one reader of this blog considers my most interesting posts and it spurred (shamed) me into updating my sidebar that purportedly lists the most popular blog posts on this site. It has been (ummm) a few months since I have done this. I used to be much more reliable in keeping these updated. So, consider me read more...
Seven Principles of Public Relations: But First Develop a Spine
Have Spine, Will Travel Originally uploaded by landruc. I was looking for a quote from Arthur W. Page for an awards program speech I was preparing. Page was a pioneer in corporate public relations who served as the first vice president PR at AT&T. I wanted a quote from him because his philosophy embodies my overall feelings of what excellence in public relations should entail. Page practiced seven principles of public relations:
- Tell the read more...
Can PR Be Objective, Can Anyone? I blogged about PR as an Ombudsman earlier this week and Ryan Scholan expressed his concern in my comment section about the objectivity of the person who would perform this task. His use of the phrase "agenda-toting" was loaded for effect, but my argument is that everyone has an "agenda." It could be argued that no ombudsman has total objectivity. Media organizations hire ombudsman (for money) to "listen" to the viewers/readers/listeners and act as a champion of read more...