Zoetica Media

The New .Thing Rolls Out Today, Bringing Massive Change for Brands and Nonprofits!

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  Today ICANN, which is the nonprofit, non-governmental organization that coordinates the Internet naming system, is opening up an application process for established companies, organizations or institutions can apply to manage a .ANYTHING. They aren’t opening up the opportunity to own a Top Level Domain (TLD) to just anyone. Excluded are individuals, sole proprietors or yet-to-be-formed entities. And the bar is set reasonably high, with a $185K fee and a 300-page application. The managers of a TLD are not necessarily the people with whom you have registered your web address, like like read more...

Circle of Trust: What Your Web Address Says About Your Nonprofit

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Photo: By Beth Kanter   .ORG and .NGO, The Internet Sisters It is amazing how many nonprofit sites don't have the 501(c)(3) in the United States or other designations in other countries clearly marked somewhere on the donation page of their site. It really should be in the footer of every page. Not every donor is educated to find this information, except people who:

Whitepaper: A Commonsense Framework for Social Media Measurement

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Social media measurement should be an integral part of any outreach program, but it is often difficult for organizations to work it into the mix. What should be measured? What matters? How can we set benchmarks? We believe in building measurement into every campaign and program and have developed a framework to use for measurement. In the pursuit of helping our clients, friends and even competitors to do that, we are publishing this whitepaper. We believe that the more quality social media programs there are, the better is is for read more...

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