My company Zoetica teamed with Network for Good to co-author Cause Marketing through Social Media, a free eGuide. Geoff Livingston was the primary author from our team and Kate Olsen led the effort on the Network for Good side. If you are a company looking read more...
Network Solutions Contributes to the Community with Solutions Stars
I often promote a process for companies that includes listening, participation and contribution to the communities in which they hope to be influential. Sometimes I get to work with clients that really understand this process and get that the contribution step is one of the most powerful. As a member of the Livingston Communication team we have been working with Network Solutions to assist the read more...
Case Study: ROI of Social Media Campaign for SeaWorld San Antonio – A Year Later
SeaWorld San Antonio's Journey to Atlantis social media campaign, the first campaign of its kind for the park, was launched in the spring of 2007. Shel Israel came out to visit the park for FastCompany TV to talk about the social media measurement read more...
A Roller Coaster Ride with Shel Israel Leads to All of Us Getting Soaked
Shel Israel is about to launch a new channel on FastCompany TV, the network that Robert Scoble launched recently. And I, along with my client, was a lucky victim participant in the series Shel is shooting on social media measurement. Rob La Gesse has an excellent post about the interview and also some great shots of Shel and I soaking wet on a 50 degree morning. Scoble, Rocky and Robert La Gesse managed read more...
Anatomy of a Social Media Campaign: Journey to Atlantis
Today we launched our new project, Journey to Atlantis, for SeaWorld San Antonio. I usually don’t post about this stuff, but I think it is instructive in a couple of ways and I want to give the readers of Communication Overtones a first peek, not to mention getting your feedback. A Place to Start the Journey We custom-built a platform on Wordpress that was orchestrated by Josh Hallett and his crack team. It has been fun working with him on this project. Viral Components The campaign includes read more...