Today we launched our new project, Journey to Atlantis, for SeaWorld San Antonio. I usually don’t post about this stuff, but I think it is instructive in a couple of ways and I want to give the readers of Communication Overtones a first peek, not to mention getting your feedback.
A Place to Start the Journey
We custom-built a platform on WordPress that was orchestrated by Josh Hallett and his crack team. It has been fun working with him on this project.
Viral Components
The campaign includes Flickr, YouTube and Veoh sites that are all tied back to the main website. These platforms allow bloggers and coaster fans to easily post SeaWorld assets to their site and everyone can participate in commenting on the various social media platforms. Moreover, we have both a YouTube and Flickr group where people can share their own stuff.
Blogger and Coaster Enthusiast Outreach
We have reached out to coaster enthusiast blogs and websites to include them in our media day on May 11, 2007, the day before the coaster opens. The response has been enthusiastic. We also included the sites we have reached out to in our blogroll.
Results and Measurement
Obviously, I don’t have many results yet, though we have had some coverage in a couple of blogs, which I am tracking in our purpose-built delicious page. I am also tracking metrics with Feedburner, Google Analytics, and Veoh’s cool interface to detect how views of our videos (so far a little over 3,000).
I am always open to suggestions, so if you see anything, or have any ideas, let me know.
