Today we launched our new project, Journey to Atlantis, for SeaWorld San Antonio. I usually don’t post about this stuff, but I think it is instructive in a couple of ways and I want to give the readers of Communication Overtones a first peek, not to mention getting your feedback. A Place to Start the Journey We custom-built a platform on Wordpress that was orchestrated by Josh Hallett and his crack team. It has been fun working with him on this project. Viral Components The campaign includes read more...