I often promote a process for companies that includes listening, participation and contribution to the communities in which they hope to be influential.
Sometimes I get to work with clients that really understand this process and get that the contribution step is one of the most powerful.
As a member of the Livingston Communication team we have been working with Network Solutions to assist the inimitable Shashi Bellamkonda as he has reshaped the way that the company is communicating with its customers.
Tomorrow they will share the collective wisdom of 32 leading business and marketing experts in a free three-hour series of videos and live discussions. No marketing, no bull.
The Solutions Stars Video Conference will coach small business owners, business leaders and entrepreneurs on how the Internet can benefit their business. Nine content areas featuring vignettes of the Solutions Stars will run during the conference:
- Building Web Presence
- The Social Opportunity
- Start with Listening
- Strategy Drives Outreach
- You Need Social Networks
- To Blog or Not to Blog
- Visibility Through Search
- Rising Above the Noise
- Time Demands
This event is just one of the many ways that Shashi and the team at Network Solutions is adding value to the community. Since January, the company has also launched the following initiatives:
- Solutions are Power: Network Solutions official blog, aimed at the small business customer.
- Ideas are Power: A tool to allow customers to submit, vote and talk about their ideas for Network Solutions products and services.
- My Solution Spot: MySolutionSpot is a Facebook-like professional networking Web site for small businesses.
- Twitter: The @netsolcares team listens and responds to customers backed up by a customer service SWOT team that solves problems in real time.
- Facebook: A compendium of all of the content from Solutions are Power and a place where to talk with fans.
I am proud to be a part of the team, but independent of my personal involvement, I think that Network Solutions' commitment to changing the way that they do business is a model for other companies.