Last weekend, Julie Pippert and I had the honor of spending quality time with some of the most amazing women in the state of Texas at the third annual AdventureCon conference at SeaWorld San Antonio. This conference, which Zoetica helped found in 2012, has grown to about 30 bloggers, including the SeaWorld Wildside bloggers, who are competitively read more...
Reputation Management For C-Level Executives
It isn’t just organizations that need a strong online profile, but also the executives of those organizations. In January, PRNews asked me to write a column about how companies can manage their online reputation. But often when there is a crisis in a company or organization, it is an individual that takes the fall. And usually, that individual does not have a digital footprint that extends beyond their read more...
Community LOVE for Brands
Recently, I was reading a Facebook discussion between some influencers about how brands require them to use hashtags in their tweets, posts and other social media. As a brand representative, I know this is probably because they are measuring the reach of these posts to report back to the client. Plus, it helps with discovery and helps to meet the FTC requirement to disclose paid endorsements (along with the #ad hashtag). Seems read more...
7 Ways For Bloggers to Attract Brands
We developed this presentation for bloggers at AdventureCon, SeaWorld San Antonio's annual conference for Texas bloggers and its Wildside Ambassadors that we help organize, earlier this summer. At Zoetica we do a lot of brand ambassador programs for large brands and nonprofit organizations. One of the things we look for in a brand ambassador or partner is a win-win proposition. Both the blogger and the brand should get something out of the interaction. Today, I read more...
I Don’t Have Time to Google You: Micro Fame Breeds Arrogance
I saw this tweet today. And while it was penned by someone who, in general, has been pretty approachable, all I could think was, “How arrogant.” I purposefully did not add this person’s name to the tweet because this isn’t really about calling someone out, but more about the dangers of fame, both real fame (celebrities), or microfame (social media type). I get that when you have a modicum of Internet fame that people are always hassling you to do things for them. But then again, they are the read more...
