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Overcoming Roadblocks that Keep You From Growing on Social Media

March 28, 2022 by Andrea Weckerle Leave a Comment

Before social media first began in the late 1990s and early 2000s, many regarded technology as something only the ultra-geeky gravitated towards. But by 2020, there were over 3.6 billion social media users worldwide, a number that is read more...

Filed Under: Featured, Influencer Outreach, Smart Social Secrets Tagged With: Smart Social Secrets, socia media, Social media for business

Lessons from AdventureCon14: Creating Content and Building Relationships

June 30, 2014 by Kami Huyse

  Last weekend, Julie Pippert and I had the honor of spending quality time with some of the most amazing women in the state of Texas at the third annual AdventureCon conference at SeaWorld San Antonio. This conference, which Zoetica helped found in 2012, has grown to about 30 bloggers, including the SeaWorld Wildside bloggers, who are competitively read more...

Filed Under: Influencer Outreach

Reputation Management For C-Level Executives

March 25, 2014 by Kami Huyse

It isn’t just organizations that need a strong online profile, but also the executives of those organizations. In January, PRNews asked me to write a column about how companies can manage their online reputation. But often when there is a crisis in a company or organization, it is an individual that takes the fall. And usually, that individual does not have a digital footprint that extends beyond their read more...

Filed Under: Best Ranked Posts, Crisis Communication, Influencer Outreach, Social Networks

Community LOVE for Brands

February 11, 2014 by Kami Huyse 7 Comments

  Recently, I was reading a Facebook discussion between some influencers about how brands require them to use hashtags in their tweets, posts and other social media. As a brand representative, I know this is probably because they are measuring the reach of these posts to report back to the client. Plus, it helps with discovery and helps to meet the FTC requirement to disclose paid endorsements (along with the #ad hashtag). Seems read more...

Filed Under: Influencer Outreach

7 Ways For Bloggers to Attract Brands

September 20, 2013 by Kami Huyse 4 Comments

  We developed this presentation for bloggers at AdventureCon, SeaWorld San Antonio's annual conference for Texas bloggers and its Wildside Ambassadors that we help organize, earlier this summer. At Zoetica we do a lot of brand ambassador programs for large brands and nonprofit organizations. One of the things we look for in a brand ambassador or partner is a win-win proposition. Both the blogger and the brand should get something out of the interaction. Today, I read more...

Filed Under: Industry Trends, Influencer Outreach

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

Recent Posts

  • Hacks to Create Social Media in Less Time, Part 5: Creator
  • Master Social Media to Create More Business Leads to Grow Your Influence, Part 4: Architect
  • How to Expertly Style Your Photos and Videos for Social Media
  • Master Social Media to Create More Business Leads and Grow Your Influence, Part 3: Connector
  • Master Social Media to Create More Business Leads and Grow Your Influence, Part 2: Explorer

Zoetica in the News

5 Tools to Measure (and Manage) Reputation in Complex Environment PR News Byline

2014 trends for public relations, marketing and social media | Business | Kentucky.com (mobile mention) 

Digital PR & Social Media Guidebook – Contributing Author

How Communicators Can Get Started with PR Measurement, PR News Mention

Proving PR’s Value in the Age of ROI—How to Tie Results to Corporate Objectives | Bulldog Reporter (Speaker)

A Gnawing Crisis in PR: Measuring The ROI on Social Media Channels, PR News Byline

Named as one of AGBeat's top 50 industry influencers in 2014

Will Houston B2B companies answer the social media call? - Houston Business Journal

Social Media Measurement Twitter Chat: Evaluating Impact of Social Media on Foundation Outcomes (with tweets) · RWJF (Moderator)

Top 100 Social Media Power Influencers in Houston 2013

Named as one of 30 PR Experts You Should Follow on Twitter by e-releases

BusinessWire Congrats for Making the Top 100 Women on Twitter

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