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Sponsored Conversations: FTC Guidelines Impact Companies and Bloggers

October 6, 2009 by Kami Huyse

  Is blogging or tweeting out an opinion about a product or service advertising?   If you are being paid to do it, or if you have received the item in question as a freebie for a company, as of December 1, 2009, you are bound by the same truth-in-advertising guidelines as advertisers.

  • Advertising must be truthful and non-deceptive;
  • Advertisers must have evidence to back up their claims; and
  • Advertisements cannot be unfair.
The FTC has released a new set of guidelines (read more...

Filed Under: Influencer Outreach, Online Ethics, SocIal Media Tactics, Social Networking Guidelines Tagged With: Legal, Regulations

Cool Tools: BuzzStream is Contact Management for Social Media

June 9, 2009 by Kami Huyse

As a social media and public relations consultant, I spend a lot of time online researching various blogs and publications within vertical interest areas. One of the things that I have found frustrating is manually keeping multiple lists of contacts and notes about each contact.   There are some extremely expensive tools. like Salesforce, and other CRM programs like ACT, which are cheaper but don't really address the needs of people looking to build relationships over time rather than sell stuff. read more...

Filed Under: Cool Tools, Influencer Outreach Tagged With: Public Relations

Beyond Blogger Relations: Listening Provides the Spark to Finding Influencers

September 24, 2008 by Kami Huyse

Okay, so I admit, we here in the Houston area are pretty focused on power since many have been without it for nearly two weeks now.  But it is also a fantastic metaphor for the point of connection between a company or organization and the people that they care about. When you get this connection right, sparks can happen and everyone wins. In my first post in the Beyond Blogger Relations series, I covered the importance of read more...

Filed Under: Influencer Outreach, Zoetica Talks DNA

Building Quality Relationships Online: Going Beyond Blogger Relations

August 20, 2008 by Kami Huyse

    As I have traveled around the country, no matter what topic I am speaking about, people always want to know, "How do I find and approach influential bloggers?" "Blogger relations" continues to be a very hot subject, even though many in the social media bubble are somewhat tired of it and all of the drama that continues to play around it. Many of my esteemed colleagues, who have proven track records of working with bloggers on behalf of clients, have done a great job of outlining read more...

Filed Under: Influencer Outreach

The Blame Game: Getting Bloggers and PR Together Without a War

May 14, 2008 by Kami Huyse

I was talking to a good friend on the phone today about the dustup with public relations professionals and Gina Trapani, of Lifehacker, who has launched a PR Spammers blacklist. Of course, this isn't the first blogger who has been (rightly) disgusted with the overwhelming number of spammy pitches from people hawking their wares.  And even read more...

Filed Under: Industry Trends, Influencer Outreach

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

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Named as one of AGBeat's top 50 industry influencers in 2014

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