Inside a One-Year Crisis Communication Response 4 Ways Your Business Can Meet The Challenges Of An Evolving Crisis You never know when you will find yourself on the front lines of a crisis. A year ago, the answer to that question might have seemed irrelevant. But this all changed a year ago when the COVID19 pandemic raged across the world and every business had to have a plan...and it needed to be finished yesterday! Every one of us found ourselves impacted in some way, professionally or personally. Communicating in a pandemic Kristal Howard, the national spokesperson for The Kroger Co. unexpectedly found herself read more...
How to Build a Relevant Instagram Following
Instagram is quickly becoming one of the premier social networks for both brands and individuals. This is even more true thanks to recent developments by the Instagram team, which include offering business profiles, added analytics, and opening up advertising. They also added a story feature, and most recently, live video. We brought in an Instagram expert at the Social Media Breakfast of Houston to discuss how to build a relevant following on the platform, regardless of whether you represent a brand or as an individual. Not only does Jillian read more...
Win A Copy of Measure What Matters or Social Media ROI
Please join Zoetica in celebrating the release of two books, Katie Delahaye Paine's Measure What Matters and Olivier Blanchard's Social Media ROI. Zoetica is giving away five free read more...
