If you are looking for ways to ditch the overwhelming feeling of panic and create more content for your brand or company, then Kami Huyse has a plan for you. She shares 10 ways to stretch one piece of content into 10 (or more) content opportunities. The 10 steps Kami uses to stretch her content Kami is posting content weekly. While she is doing this, she likes to bring engagement to both old and new content. In my role as intern at Zoetica this year, I have learned how important it is to diversify your content. Even if you have one single piece of content, there are so many ways that you can stretch it out to reach even more read more...
How to Meet the Challenges of an Evolving Crisis
Inside a One-Year Crisis Communication Response 4 Ways Your Business Can Meet The Challenges Of An Evolving Crisis You never know when you will find yourself on the front lines of a crisis. A year ago, the answer to that question might have seemed irrelevant. But this all changed a year ago when the COVID19 pandemic raged across the world and every business had to have a plan...and it needed to be finished yesterday! Every one of us found ourselves impacted in some way, professionally or personally. Communicating in a pandemic Kristal Howard, the national spokesperson for The Kroger Co. unexpectedly found herself read more...
Learn Clubhouse for Business with Bonnie Frank
The Clubhouse app, a new audio-only social media platform, is still in its invite-only Beta testing, but has been steadily climbing the most downloaded apps chart (#29 as of today). It is attracting leaders from tech, arts and entertainment, influencers, and more. Bonnie Frank, who has been on the app for the past year, gives insight about how this app can be used for your business. What is Clubhouse? Clubhouse is all the buzz right now. It is a new and innovative take on social media by providing their users with an audio-only communication read more...
Growing Your Business with YouTube
Do you know that you should be using YouTube better and have no idea where to start? Or maybe you have a channel, but nobody really watches? YouTuber Roger Wakefield provides some tips and tricks to create a channel that will support your business and grow a community of subscribers. Where to start when creating a YouTube channel Anybody can start a YouTube channel. In fact, if you have a Gmail account you already can start uploading videos to YouTube now. What equipment should you use? No matter where you start, there is always room to grow. You don’t need fancy camera equipment and lighting right away. read more...
Do you REALLY need 10k followers?
Social media has become widespread throughout this generation and businesses now see it as a main channel to reach their customers and supporters. They often judge their success by how many people “follow” them and respond to their posts. Social media platforms like Instagram even reward users with extra features if they have 10K followers, so this has become a de facto goal for many companies. But do you really need 10k followers? That's the question. Kami’s Smart Social Secrets discusses followers -- numbers and what constitutes real results (ROI) from social media. Engagement is everything What do we mean by read more...