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How to Create 6 Months of Strategic Content in 2 Hours (Or Less)!

March 21, 2022 by Andrea Weckerle

As a PR and marketing consultant, it’s vital that activities which help you get and sell to clients become a focal point of what you do. Neglecting your own marketing can be a death knell.  But what if you’re already pressed for time and feel you can’t possibly squeeze more into an already packed day?

Fortunately there is a process tailor made for creating strategic marketing material that moves your business forward and saves you valuable time! 🥂 Zoetica founder Kami Huyse created it while running the Communities That Convert podcast with co-host Madalyn Sklar a few years ago when she needed a steady influx of read more...

Filed Under: Smart Social Secrets, SocIal Media Tactics Tagged With: Content Marketing, Smart Social Secrets, social media, Social media for business

The Ultimate Example of Repurposing Content: How Dayna Steele Made Lemonade Out of Lemons

November 24, 2021 by Andrea Weckerle

Dayna Steele is used to wearing many hats. She’s a motivational speaker, a podcaster, a broadway investor and producer, the author of multiple books, and an actor and playwright. 🎩  Without question she’s a woman who gets things done!  You may wonder how Dayna read more...

Filed Under: #SMBHOU, PowerWomen, Smart Social Secrets Tagged With: Content Marketing, social media, Social Media Breakfast

10 Ways to Stretch Your Content

May 19, 2021 by Emily Smith

If you are looking for ways to ditch the overwhelming feeling of panic and create more content for your brand or company, then Kami Huyse has a plan for you. She shares 10 ways to stretch one piece of content into 10 (or more) content opportunities. The 10 steps Kami uses to stretch her content Kami is posting content weekly. While she is doing this, she likes to bring engagement to both old and new content.  In my role as intern at Zoetica this year, I have learned how important it is to diversify your content. Even if you have one single piece of content, there are so many ways that you can stretch it out to reach even more read more...

Filed Under: Featured, Smart Social Secrets Tagged With: Content Marketing, Smart Social Secrets

How to Create Digital Content on Instagram that Pops

August 17, 2018 by Aarushi Pant

How to Use Instagram

Have you ever wondered about how you could take your social media presence to the next level and make your business boom? Kami Huyse, the founder of Zoetica Media, sat down with social media consultant and content creator Mike Metzler, @Mtzler on Instagram, to discuss tactics for making your business stand out and grab viewers’ attention. Here are the top five tips Metzler addressed. 1. Make your posts engaging Metzler recommended that brands include interactive features on their read more...

Filed Under: #SMBHOU, Featured Tagged With: Content Marketing, Instagram, social media

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

Recent Posts

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  • The 5 Social Media Trends That Will Shape the Industry in 2023
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  • Are You Ready for AI in Creative Work?

Zoetica in the News

5 Tools to Measure (and Manage) Reputation in Complex Environment PR News Byline

2014 trends for public relations, marketing and social media | Business | Kentucky.com (mobile mention) 

Digital PR & Social Media Guidebook – Contributing Author

How Communicators Can Get Started with PR Measurement, PR News Mention

Proving PR’s Value in the Age of ROI—How to Tie Results to Corporate Objectives | Bulldog Reporter (Speaker)

A Gnawing Crisis in PR: Measuring The ROI on Social Media Channels, PR News Byline

Named as one of AGBeat's top 50 industry influencers in 2014

Will Houston B2B companies answer the social media call? - Houston Business Journal

Social Media Measurement Twitter Chat: Evaluating Impact of Social Media on Foundation Outcomes (with tweets) · RWJF (Moderator)

Top 100 Social Media Power Influencers in Houston 2013

Named as one of 30 PR Experts You Should Follow on Twitter by e-releases

BusinessWire Congrats for Making the Top 100 Women on Twitter

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