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The Ultimate Example of Repurposing Content: How Dayna Steele Made Lemonade Out of Lemons

November 24, 2021 by Andrea Weckerle

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Dayna Steele is used to wearing many hats. She’s a motivational speaker, a podcaster, a broadway investor and producer, the author of multiple books, and an actor and playwright. 🎩 

Without question she’s a woman who gets things done! 

You may wonder how Dayna manages it all, and the secret is that she uses and builds on what’s come before! In business-speak we call it “repurposing content.” 😉

Take her play The Woman in the Mirror, which just finished its run at the Midtown Arts & Theater Center Houston. Described as “a dark, uplifting comedy,” it’s based on her 2016 book Surviving Alzheimer's With Friends, Facebook, and a Really Big Glass of Wine. The book helps caregivers learn how to navigate the very real challenges in dealing with a loved one suffering from memory problems.

Meanwhile, the book itself came about through a series of Facebook posts in which Dayna chronicled her mother’s illness and the impact it had both on the woman who raised her and on her own life as a caregiver. 

Zoetica’s CEO Kami Huyse recently spoke with Dayna and came away with these gold nuggets everyone can use: 

  • Take something you’re passionate about and share it with others. 🧑🏽‍🤝‍🧑🏽
  • Sometimes you just have to go for it.  🚀 
  • Be willing to step into your “uncomfort zone.” 
  • Make lemonade out of lemons.  🍋 
  • Take one step at a time and don’t get ahead of yourself. 
  • Figure out where your audiences are and meet them there.
  • Customize how you talk to each of your audiences. 
  • It’s ok if you don’t initially succeed, just pick yourself back up and try again. 

Check out the full interview here. 

You can find Dayna Steele here:
https://twitter.com/daynasteele
https://www.facebook.com/daynasteele
https://www.instagram.com/daynasteele/
https://www.linkedin.com/in/daynasteele/

Filed Under: #SMBHOU, PowerWomen, Smart Social Secrets Tagged With: Content Marketing, social media, Social Media Breakfast

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

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