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Building Your Social Media Platform With Authenticity and Heart

September 27, 2023 by Andrea Weckerle


Being a positive influencer goes beyond numbers. Rather than focusing obsessively on views, clicks, and other analytics, showing up authentically is based on a service mindset. Sharing your genuine self through social media gives you a platform to express yourself and connect with others on a deeper level. And in doing so, people get to know your talents, ideas, and accomplishments.

Especially for people who are uncomfortable with self-promotion, it’s a wonderful way to make yourself known without feeling like you’re bragging or humblebragging.

Someone who read more...

Filed Under: Community Building, Featured, Smart Social Secrets Tagged With: Smart Social Secrets, social media, YouTube

Growing Your Business with YouTube

January 26, 2021 by Emily Smith

Do you know that you should be using YouTube better and have no idea where to start? Or maybe you have a channel, but nobody really watches?  YouTuber Roger Wakefield provides some tips and tricks to create a channel that will support your business and grow a community of subscribers.  Where to start when creating a YouTube channel  Anybody can start a YouTube channel. In fact, if you have a Gmail account you already can start uploading videos to YouTube now. What equipment should you use? No matter where you start, there is always room to grow. You don’t need fancy camera equipment and lighting right away. read more...

Filed Under: #SMBHOU, Featured Tagged With: RogerWakefield, SMBHOU, SocialMedia, SocialMediaMarketing, SocialMediaStrategy, YouTube

What Are the Pros and Cons of IGTV – Keeping Up With Kamichat – Ep 104

September 4, 2018 by Zoetica Media

  What are the Pros and Cons of Using IGTV in your marketing strategy? This week’s question is from Andrea Nicole Long: Andreanicolelong87 Thanks again for the wonderful information! I’d love to hear your pros and cons so far in regards to IGTV. Here is a chart of the pros and cons of IGTV that we have discovered after using the feature for about two months now. Leave your own thoughts in the comments of this post.   PROS CONS It’s easy to use Editing vertical video with good production values is harder. We talked about the tools we are using in read more...

Filed Under: KUWP Tagged With: Facebook, Instagram, LinkedIn, Snapchat, Twitter, YouTube

How social media contributed to March for Our Lives global success with teens

April 9, 2018 by Zoetica Media

March for Our Lives Houston

The March for Our Lives movement is being embraced by teenagers all around the nation. We asked Aarushi Pant, a High School freshman in Houston, Texas, to give us the view from a teenagers point of view. Here is her reporting on how teens are using social media to be heard. Teens Say 'Enough is Enough' Columbine. Virginia Tech. Sandy Hook. And now, Marjory Stoneman Douglas High School. 486 deaths since 2000. 486 innocent lives lost simply due to gun violence. School shootings have been sharply rising in numbers and fatalities since the early 2000s and for so long America has remained silent - until now. The March for Our read more...

Filed Under: Featured, Nonprofit and Cause Marketing Tagged With: March for Our Lives, Social Justice, social media, YouTube

Newspapers Adapt: Video from the Newsroom Goes Viral

June 27, 2007 by Kami Huyse

If you haven't been sleeping under a rock, you will know that the Apple iPhone goes onto the market this Friday.  I haven't written about it because it is perhaps the most overblown product launch in the history of mankind. However, it has brought out an interesting phenomenon.  Last week, theNew York Times announced (via Beet TV) that it would share embed of its video clips with the public via YouTube by the fall. Also last week the Washington Post announced that it would read more...

Filed Under: Industry Trends Tagged With: Video, YouTube

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

Recent Posts

  • Why Community Builds the Strongest Brands
  • Zoetica is Propelled into the Stratosphere
  • Master the Art of Connection to Expand Your Network
  • Navigating Entrepreneurship with Authenticity and Purpose
  • Content Creation Without the Burnout: Kami’s Proven 4-Step Plan

Zoetica in the News

5 Tools to Measure (and Manage) Reputation in Complex Environment PR News Byline

2014 trends for public relations, marketing and social media | Business | Kentucky.com (mobile mention) 

Digital PR & Social Media Guidebook – Contributing Author

How Communicators Can Get Started with PR Measurement, PR News Mention

Proving PR’s Value in the Age of ROI—How to Tie Results to Corporate Objectives | Bulldog Reporter (Speaker)

A Gnawing Crisis in PR: Measuring The ROI on Social Media Channels, PR News Byline

Named as one of AGBeat's top 50 industry influencers in 2014

Will Houston B2B companies answer the social media call? - Houston Business Journal

Social Media Measurement Twitter Chat: Evaluating Impact of Social Media on Foundation Outcomes (with tweets) · RWJF (Moderator)

Top 100 Social Media Power Influencers in Houston 2013

Named as one of 30 PR Experts You Should Follow on Twitter by e-releases

BusinessWire Congrats for Making the Top 100 Women on Twitter

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