If you haven't been sleeping under a rock, you will know that the Apple iPhone goes onto the market this Friday. I haven't written about it because it is perhaps the most overblown product launch in the history of mankind.
However, it has brought out an interesting phenomenon. Last week, theNew York Times announced (via Beet TV) that it would share embed of its video clips with the public via YouTube by the fall. Also last week the Washington Post announced that it would offer embed code in its video. These two follow a similar announcement earlier this year by the Wall Street Journal, which uses Brightcove as its provider and allows clips to be blogged directly to several platforms. Of course, unless you are a subscriber, you have to find the WSJ videos on the Brightcove platform.
That said, the NYT’s David Pogue has this review of the iPhone, but more importantly has put together this video of about the phone. And while corny, it is also very funny and includes a revolt in the NYT newsroom.
David Pogue Undercover: iPhone Review
Via IP Democracy
Walt Mossberg of the Wall Street Journal, also has a written review and video review, which I have included below. It is glowing and not nearly as funny as Pogue. However, I see that this tool will really be a boon for newspapers.
As for television, Fox has inked a deal with Brightcove to become its online video platform. Overall, television (protecting its assets I am sure) has been slow on the uptake of sharing content. For newspapers this is a value-added proposition, and as I have said before, I believe newspapers, and ultimately television, will adapt to the new realities facing them.
Walt Mossberg: Review of iPhone
tags: New+York+Times, Wall+Street+Journal, Washington+Post, Fox, Video, Trends