Live streaming isn’t new, but it’s time in mainstream adoption might have arrived. Periscope, which was bought by Twitter, is one of the live stream video apps that have popped up on the social media network scene this year. The other is Meerkat, which gained widespread awareness with early adopters at the South by Southwest Interactive festival in early March. Rumors have it that Meerkat read more...
Have Video, Will Enter: Win Prizes for Your Cause
Visual storytelling is one of the most poignant ways to reach people with your cause by pulling at the heartstrings, shocking, through humor, or otherwise playing on emotional appeal. If you are a part of a nonprofit, this is your chance to showcase one of your most compelling videos. If you are someone who works, volunteers or has seen an amazing video from a favorite cause, this is your chance to get that nonprofit involved in this great opportunity. I read more...
Social Media Provides the Tools to Make Positive Change
Michelle Greer, a web marketing strategist and blogger in Austin for Discovery blogs recently won the overall social media award from the Austin American-Statesman. I was very fortunate to be honored with 25 other social media leaders as well. I was glad I was there, if only to hear Michelle's impromptu speech. Here is what the judges said about her: A geek's read more...
The Unfiltered Message is Still the Main Draw for Many Corporate Bloggers
I had the chance to interview Vice Chairman of General Motors Bob Lutz a week ago. I posted the interview at the PRSA ComPRrehension blog since I was covering the event for them. But I think my readers would also appreciate the interview. I was not surprised that his main interest in social media was in how it could help his company get out unflitered messages to the public. It is immensely frustrating for communication professionals to deal with the often garbled understanding of an issue when it is filtered through read more...
Six Best Practices for the Fair Use of Video
A few weeks ago I reminded readers that The Electronic Frontier Foundation has a free legal guide for bloggers. Today, the American University's Center for Social Media released its code of six best practices (pdf) for fair use of online video. Along with what they are calling the most common situations that are bound to arise, they include a description, principle and the limitations of read more...