Vertical short-form video is becoming increasingly popular, largely due to the growing consumption of content on mobile devices.

Experts like Zoetica Media founder Kami Huyse are championing this format. Kami has long recommended PR and marketing professionals use short-form video for their clients and their own brand-building. See her blog post Unlock the Secrets to Creating Standout Short-Form Videos, for example.

In a recent livestream, she shared why vertical video in read more...