Not a day goes by when social networks and news sites aren’t flooded with information about artificial intelligence. It ranges from forecasting a promising future where AI makes previously untreatable diseases a thing of the past and helps combat climate change, to painting a far less rosy read more...
Which Social Media Platforms to Use for Business in 2023
In the third segment of her six-part series on The 5 Social Media Trends That Will Shape the Industry in 2023, Zoetica Media founder Kami Huyse shares her thoughts on which social media platforms are best for you and your clients.
In Trend #2: Niche Social Media Platforms Multiply, she explains why being selective is better than trying to be active on all platforms and risk spreading yourself too thin. She also reviews some of the new platforms out there, offering read more...
How to Survive Major Changes in Social Media
You’ve probably noticed that there have been a lot of changes on social media platforms of late.
LinkedIn and many other niche social networks, like Mastedon, Hive, Post, are benefiting from these changes.
If you can’t make heads or tails of what’s happening, Zoetica Media founder Kami Huyse explains read more...
What Social Media Algorithms Really Care About and Why It Matters
Just when you think you’ve finally got a social media platform’s algorithm all figured out, it seems to change things around. You can’t just ignore such changes, however, since knowing what drives algorithms is crucial for content creators, professional communicators, and marketers whose work depends on using social media successfully. 🤔 In her two-part livestream and Twitter video, Zoetica Media founder Kami Huyse talks about the headline-making news concerning Instagram’s recent algorithm shift and what we can expect to see in read more...
The Evolution of Social Media Over a Decade (2010-2020)
A lot can happen in 10 years. We interviewed social media professionals (and those who use social media regularly in their jobs) about how social media has changed over the past decade. We gathered our intel from people who have been attending the Houston Social Media Breakfast for all or a part of the past 10 years. In May of 2009, SMBHOU was officially launched by the founder of Zoetica Media, Kami Huyse, and Jennifer Texada, who now lives in California. Over read more...