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How to Survive Major Changes in Social Media

November 30, 2022 by Andrea Weckerle Leave a Comment

social media. change


You’ve probably noticed that there have been a lot of changes on social media platforms of late.  LinkedIn and many other niche social networks, like Mastedon, Hive, Post, are benefiting from these changes. If you can’t make heads or tails of what’s happening, Zoetica Media founder Kami Huyse explains what’s read more...

Filed Under: Smart Social Secrets, SocIal Media Tactics, Strategy Tagged With: social media, Social media for business, Twitter

What Social Media Algorithms Really Care About and Why It Matters

August 1, 2022 by Andrea Weckerle

An abstract illustration of what a Social Media Algorithm might look like. It includes paint pulled across a canvas in lines with varying colors.

Just when you think you’ve finally got a social media platform’s algorithm all figured out, it seems to change things around. You can’t just ignore such changes, however, since knowing what drives algorithms is crucial for content creators, professional communicators, and marketers whose work depends on using social media successfully. 🤔 In her two-part livestream and Twitter video, Zoetica Media founder Kami Huyse talks about the headline-making news concerning Instagram’s recent algorithm shift and what we can expect to see in read more...

Filed Under: Featured, Industry Trends, Strategy Tagged With: Algorithms, Facebook, Instagram, LinkedIn, social media, Twitter

The Evolution of Social Media Over a Decade (2010-2020)

January 10, 2020 by Katie Moreno

A lot can happen in 10 years. We interviewed social media professionals (and those who use social media regularly in their jobs) about how social media has changed over the past decade. We gathered our intel from people who have been attending the Houston Social Media Breakfast for all or a part of the past 10 years. In May of 2009, SMBHOU was officially launched by the founder of Zoetica Media, Kami Huyse, and Jennifer Texada, who now lives in California. Over read more...

Filed Under: #SMBHOU, Featured, Industry Trends Tagged With: 2020, Facebook, Instagram, LinkedIn, social media, trends, Twitter

What Are the Pros and Cons of IGTV – Keeping Up With Kamichat – Ep 104

September 4, 2018 by Zoetica Media

  What are the Pros and Cons of Using IGTV in your marketing strategy? This week’s question is from Andrea Nicole Long: Andreanicolelong87 Thanks again for the wonderful information! I’d love to hear your pros and cons so far in regards to IGTV. Here is a chart of the pros and cons of IGTV that we have discovered after using the feature for about two months now. Leave your own thoughts in the comments of this post.   PROS CONS It’s easy to use Editing vertical video with good production values is harder. We talked about the tools we are using in read more...

Filed Under: KUWP Tagged With: Facebook, Instagram, LinkedIn, Snapchat, Twitter, YouTube

Twitter Chat Success Secrets with SMBHOU

October 17, 2017 by Andrew Cokenour

#smbhou, #twitter, twitter chat, #twitterchat

Twitter is growing quickly, and with over 300 million active users it can be difficult to find a community you can connect with on the social media platform. This is where Twitter Chat comes in, a tool that makes it easy to connect with like-minded individuals over an array of subjects ranging from technology to fashion. Houston Social Media Breakfast invited three experts in the field of Twitter Chats to come speak about what they are, how to join one, and how to start one yourself. Great stuff being shared at read more...

Filed Under: #SMBHOU, Featured Tagged With: Houston, SMBHOU, socia media, social media, Social Media Breakfast, Twitter, Twitter Chat, Viral

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

Recent Posts

  • The 5 Social Media Trends That Will Shape the Industry in 2023
  • The 5-Part Visibility Plan That Will Help Promote and Grow Your Business
  • Are You Ready for AI in Creative Work?
  • Social Media Managers Are All Grown Up
  • How to Survive Major Changes in Social Media

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5 Tools to Measure (and Manage) Reputation in Complex Environment PR News Byline

2014 trends for public relations, marketing and social media | Business | Kentucky.com (mobile mention) 

Digital PR & Social Media Guidebook – Contributing Author

How Communicators Can Get Started with PR Measurement, PR News Mention

Proving PR’s Value in the Age of ROI—How to Tie Results to Corporate Objectives | Bulldog Reporter (Speaker)

A Gnawing Crisis in PR: Measuring The ROI on Social Media Channels, PR News Byline

Named as one of AGBeat's top 50 industry influencers in 2014

Will Houston B2B companies answer the social media call? - Houston Business Journal

Social Media Measurement Twitter Chat: Evaluating Impact of Social Media on Foundation Outcomes (with tweets) · RWJF (Moderator)

Top 100 Social Media Power Influencers in Houston 2013

Named as one of 30 PR Experts You Should Follow on Twitter by e-releases

BusinessWire Congrats for Making the Top 100 Women on Twitter

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