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16 Nuggets of Wisdom from Social Media Pros and the Magic of Skittles

October 12, 2021 by Zoetica Media

Fun glasses and the words Wisdom, Social media and Skittles laid out on the page

Sometimes it feels like social media has lost all of its charm. It feels heavy and hard. But once in awhile you can be involved in a conversation that connects you with other social media marketing pros in unexpected ways. This week I had a conversation like this. On Twitter of all places. And of all things, it included a bag of candy. Don't get me wrong, I love Twitter. But it moves really fast and often feels like you are being dragged down a raging stream vs. connecting in a conversation with friends.

Yesterday, I was slated to talk with some high school students studying entrepreneurship about how social media connects read more...

Filed Under: Featured Tagged With: Marketing, Skittle, social media, Social Media management, SocialMediaMarketing

CoolTools: Google SearchWiki and Its Implications for Public Relations

November 21, 2008 by Kami Huyse

  After checking e-mail, I tend to start my day in an Internet browser and a search engine. While I am not the "typical" Internet user, I am also not alone. A Pew Internet Research study in August found that 49 percent of Internet users report that they use a search engine on a typical day. And with more than 60 percent of searches being conducted on Google, it makes sense that public relations read more...

Filed Under: Cool Tools Tagged With: Marketing, Social Media

Fun Friday: Marketing A Man, How a Status Makeover Changed Everything

June 20, 2008 by Kami Huyse

Wow, these ladies are rough! We might not want to admit it, but the packaging is important. While women said they didn't want status and money to mar their relationship, results show they are more attracted to men that appear more affluent. This video shows what a little marketing can do. Really amazing. If you are in the mood for something more intelligent, I posted a great video about creativity in marketing featuring the Philobolus Dance Theater over at ToddAnd's blog today. Todd is the creator of the read more...

Filed Under: Humor Tagged With: Marketing

Things Aren’t What They Seem: Marketing Tactic Goes Underground

February 20, 2008 by Kami Huyse

  One of the things that distinguishes public relations from other disciplines, such as marketing, is the notion that coverage is earned and not purchased. Not to say that purchased solutions are any better or worse than the earned variety.  While I prefer using public relations strategies and tactics, I am not opposed to sponsorships and other solutions that are considered marketing.  We often use a mix of both with our clients.  It depends on what will be most useful in reaching the intended community. read more...

Filed Under: Online Ethics Tagged With: Marketing, Public Relations

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

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