After checking e-mail, I tend to start my day in an Internet browser and a search engine. While I am not the "typical" Internet user, I am also not alone. A Pew Internet Research study in August found that 49 percent of Internet users report that they use a search engine on a typical day. And with more than 60 percent of searches being conducted on Google, it makes sense that public relations read more...
Fun Friday: Marketing A Man, How a Status Makeover Changed Everything
Wow, these ladies are rough! We might not want to admit it, but the packaging is important. While women said they didn't want status and money to mar their relationship, results show they are more attracted to men that appear more affluent. This video shows what a little marketing can do. Really amazing. If you are in the mood for something more intelligent, I posted a great video about creativity in marketing featuring the Philobolus Dance Theater over at ToddAnd's blog today. Todd is the creator of the read more...
Things Aren’t What They Seem: Marketing Tactic Goes Underground
One of the things that distinguishes public relations from other disciplines, such as marketing, is the notion that coverage is earned and not purchased. Not to say that purchased solutions are any better or worse than the earned variety. While I prefer using public relations strategies and tactics, I am not opposed to sponsorships and other solutions that are considered marketing. We often use a mix of both with our clients. It depends on what will be most useful in reaching the intended community. read more...