While social media is indispensable for business success, it can also be a source of volatility and reputational risk. Far too often, outrage is rewarded, leaving brands and leaders feeling vulnerable and unprotected.
This topic was the focus of a recent conversation with internationally recognized speaker and consultant Denise Hamilton, author of the book Indivisible: How to Forge Our Differences into a Stronger Future, who sat down with Zoetica Media read more...
Content Creation Without the Burnout: Kami’s Proven 4-Step Plan
Creating content consistently is no small feat. It takes time, effort, and more than a bit of planning – especially if you’re a small business owner or consultant, or working full-time while trying to manage your own content on the side.
It’s easy to feel overwhelmed when thinking about how to juggle brainstorming ideas, crafting posts, and publishing them everywhere regularly. But with a clear plan in place, content creation doesn’t have to be hard.
When Zoetica Media founder Kami Huyse launched her business many years ago, one of the first things she did was start a PR blog to connect with others in the industry. Soon she read more...
Embracing Diversity in Marketing
If customers can’t see themselves mirrored in a brand or company’s marketing, there’s a strong possibility they’ll feel the product or service isn’t meant for them. Marketing should reflect the United States’ diverse population, yet unfortunately it sometimes falls short
Social Media Breakfast of Houston co-founderJennifer Texada invitedShana Sumers, Senior Manager, DEIB at Hubspot, Alicia Brownell, read more...
Maximize Your eCommerce Success
She’s called the “Shopify Queen” for a reason! Veronica Jeans, bestselling author of the Shopify Made Easy book series and member of Zoetica Media founder Kami Huyse’s Smart Social Mastery membership program, shared her secrets for helping businesses grow in today’s competitive marketplace at Social Media Breakfast of Houston.
A Strong Community Helps Grow Your eCommerce read more...
Amplify Your Brand with the Power of Livestreaming
Are you looking for a proven method to boost awareness, increase engagement, and amplify your business's message? 🎯Then consider livestreaming! Whether you’re a passionate-led entrepreneur, a service-based business, a small business, a nonprofit, or an internal communications team, it’s a great way to achieve these goals.
Zoetica Media founder Kami Huyse recently sat down with digital marketing professional and experienced livestreamer Anh Nguyen to share insights and best practices about the power of read more...