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Content Creation Without the Burnout: Kami’s Proven 4-Step Plan

March 5, 2025 by Andrea Weckerle Leave a Comment

Creating content consistently is no small feat. It takes time, effort, and more than a bit of planning – especially if you’re a small business owner or consultant, or working full-time while trying to manage your own content on the side.

It’s easy to feel overwhelmed when thinking about how to juggle brainstorming ideas, crafting posts, and publishing them everywhere regularly. But with a clear plan in place, content creation doesn’t have to be hard.

When Zoetica Media founder Kami Huyse launched her business many years ago, one of the first things she did was start a PR blog to connect with others in the industry. Soon she read more...

Filed Under: Connect, Smart Social Secrets Tagged With: Brand Voice, community

Embracing Diversity in Marketing

October 24, 2024 by Andrea Weckerle


If customers can’t see themselves mirrored in a brand or company’s marketing, there’s a strong possibility they’ll feel the product or service isn’t meant for them. Marketing should reflect the United States’ diverse population, yet unfortunately it sometimes falls short

Social Media Breakfast of Houston co-founderJennifer Texada invitedShana Sumers, Senior Manager, DEIB at Hubspot, Alicia Brownell, read more...

Filed Under: #SMBHOU, Connect Tagged With: community, Diversity, Inclusivity

Maximize Your eCommerce Success

October 5, 2024 by Andrea Weckerle


She’s called the “Shopify Queen” for a reason! Veronica Jeans, bestselling author of the Shopify Made Easy book series and member of Zoetica Media founder Kami Huyse’s Smart Social Mastery membership program, shared her secrets for helping businesses grow in today’s competitive marketplace at Social Media Breakfast of Houston.   A Strong Community Helps Grow Your eCommerce read more...

Filed Under: #SMBHOU, Featured Tagged With: Branding, community, ecommerce, Personal Brand

Amplify Your Brand with the Power of Livestreaming

July 24, 2024 by Andrea Weckerle

Are you looking for a proven method to boost awareness, increase engagement, and amplify your business's message? 🎯Then consider livestreaming! Whether you’re a passionate-led entrepreneur, a service-based business, a small business, a nonprofit, or an internal communications team, it’s a great way to achieve these goals.

Zoetica Media founder Kami Huyse recently sat down with digital marketing professional and experienced livestreamer Anh Nguyen to share insights and best practices about the power of read more...

Filed Under: #SMBHOU, Connect Tagged With: community, Community Building, Livestreaming, Livestreams

The Indelible Power of Community Building 

December 7, 2023 by Andrea Weckerle

As the CEO of Zoetica Media and creator of Smart Social Secrets, Kami Huyse is widely respected as a social media marketing and public relations expert. One of the main things she credits with her success is community building. In fact, she lists it first in her LinkedIn profile. In a recent appearance on The Experience Live with Russ & Scott, she and co-hosts read more...

Filed Under: Community Building, Featured Tagged With: community, Community Building, Connect, LinkedIn, social media

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

Recent Posts

  • Why Community Builds the Strongest Brands
  • Zoetica is Propelled into the Stratosphere
  • Master the Art of Connection to Expand Your Network
  • Navigating Entrepreneurship with Authenticity and Purpose
  • Content Creation Without the Burnout: Kami’s Proven 4-Step Plan

Zoetica in the News

5 Tools to Measure (and Manage) Reputation in Complex Environment PR News Byline

2014 trends for public relations, marketing and social media | Business | Kentucky.com (mobile mention) 

Digital PR & Social Media Guidebook – Contributing Author

How Communicators Can Get Started with PR Measurement, PR News Mention

Proving PR’s Value in the Age of ROI—How to Tie Results to Corporate Objectives | Bulldog Reporter (Speaker)

A Gnawing Crisis in PR: Measuring The ROI on Social Media Channels, PR News Byline

Named as one of AGBeat's top 50 industry influencers in 2014

Will Houston B2B companies answer the social media call? - Houston Business Journal

Social Media Measurement Twitter Chat: Evaluating Impact of Social Media on Foundation Outcomes (with tweets) · RWJF (Moderator)

Top 100 Social Media Power Influencers in Houston 2013

Named as one of 30 PR Experts You Should Follow on Twitter by e-releases

BusinessWire Congrats for Making the Top 100 Women on Twitter

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