If there’s someone who truly knows the ins-and-outs of live events, it’s Phil Mershon. He’s the mastermind behind Social Media Marketing World, an event known for transcending the ordinary by blending immersive experiences with practical insights. He’s also the author of the new book Unforgettable: The Art and Science of Creating Memorable Experiences. Zoetica founder Kami Huyse spoke with Phil during a recent read more...
Three Foolproof Ways to Banishing Boring Content
When one of your responsibilities is to create content to market and promote your small business or consultancy, creating boring content can be a death knell.
“That is a thing that I think a lot of us worry about, we don't have good enough content, we aren't that interesting, who would care about what we have to say, who would care about what we have to do,” says Zoetica Media founder Kami Huyse in a recent livestream.
If you want to banish boring content, keep these things in mind:
1. It’s Not About You
2. Turn Your Content Upside Down
3. Slow Down
#1 It’s read more...
Building Bridges, Not Walls: Choosing Collaboration Over Competition
In today's fast-paced digital landscape, consultants and coaches work hard to get attention and gain market share. In her recent reflections on content creation and community building, Zoetica Media founder Kami Huyse sheds light on why she refuses to take a "survival of the fittest" approach, instead preferring to let her work speak for itself and create a collaborative environment with her clients and even her competitors. Create a Mutually Beneficial Relationship with Your Audience “One of the things that I've heard a lot of ‘gurus’ talk about is don't give read more...
Social Media Breakfast of Houston Celebrates 15 Years of Community, Connection, and Growth!
From its humble beginnings in 2009 at The Coffee Groundz to its current home at Impact HUB Houston, Social Media Breakfast of Houston has navigated both highs and lows, all the while serving the greater Houston area as a community-building powerhouse.
Share in its 15th anniversary celebration featuring SMBHOU co-founders Kami Huyse and read more...
Confessions of a Reluctant Self-Promoter (And Why Today I Embrace Careful Self-Disclosure)
I hate talking about myself. I hate it. A lot. I hate self-promotion, I hate telling you how great I am and all of the cool things I've done. It's something that I've always struggled with personally. I even have a hard time writing a bio for my website or submitting one to event organizers who invite me to give a talk. The Notion of “Personal Branding” Started Getting Under My Skin Years Ago My dislike of self-promotion reached a climax in 2006. That’s when TIME magazine announced that “YOU” were the Person of the Year. I had read more...
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