If you’ve always dreamed of being a published author but didn’t think it could ever happen, this month’s Houston Social Media Breakfast shows you the simple process you can take to add the title “book author” to your resume! D. Scott Smith, author of several books including Business Networking: A Scientific Method, co-host of the podcast read more...
Insights from Two Entrepreneurs on Building and Elevating Your Personal Brand
When you’re an entrepreneur, consultant, or small business owner, building your own brand is crucial for establishing credibility, trust, and recognition within your industry. A strong personal brand sets you apart from competitors, provides opportunities for networking, collaborations, and long-term career growth, and helps you attract clients or customers.
At a recent Houston Social Media Breakfast, host Jennifer Texada spoke with read more...
Blindly Churning Out Never-Ending Content Is Counterproductive
Content Dumping
kän-tent dəm-pi
The practice of creating excessive amounts of content without
a clear strategic purpose or quality control
More Isn’t Automatically Better
Peter Behrens, the world’s first industrial designer, famously coined the phrase “less is more,” which was later popularized by architect Ludwig Mies van der Rohe.
Today the phrase is used in business and communication read more...
To TikTok or Not? What Brands Should Consider
TikTok is the fastest-growing social media platform of all time. The video-sharing social media app owned by Chinese company ByteDance is available in over 150 countries and is expected to reach 1.8 billion users by the end of 2022. In the U.S. alone it’s been downloaded over 200 million times.
What makes TikTok additionally appealing to brands is its popularity with the coveted youth and young adult markets. It’s reported read more...
Master Decision-Making to Elevate Your Business’ Success
There’s no question that effective decision-making is a requirement for success. But navigating the intricate web of choices requires a keen understanding of the whys that serve as their foundation. And these whys are based on values.
In a recent livestream, Zoetica Media founder Kami Huyse talked about how you can align decisions with your core values, and in the process conduct a nuanced risk-benefit analysis that resonates with your desired results. Based upon the book read more...
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