Why Simple Pivots Help Consultants Win More Clients If your consulting offers are not landing, it does not always mean your business is broken. Many consultants assume they need to scrap everything and start from scratch. The truth is, you usually do not need a complete overhaul. What you need is a simple pivot. In my own career, I have discovered that reinvention is not always the answer. Often, one small but strategic adjustment is enough to attract clients, close deals, and keep your business moving forward. My Pivoting Journey: How Small Shifts Helped Me Attract Clients and Grow My framework comes from a lifetime of pivots. read more...
How to Build an Evergreen Lead Generation and Marketing Asset Without Breaking a Sweat
If you’ve ever wondered how the experts create evergreen assets, this post gives you a behind-the-scenes look at how Zoetica founder Kami Huyse applied what she teaches others to her own work. More specifically, it explains how Kami used the approach outlined below to build her most recent evergreen marketing asset, the Pathway to Mastery system, which she shared over a seven-week period and then bundled together as a free asset. If you’re a consultant, solopreneur, or small agency owner, use it to market your products or services and read more...
Tap Into the Three Proven Strategies that Build Your Online Authority
Boosting your online authority helps you create a strong foundation of trust and influence in your field. In a recent livestream, Zoetica Media founder Kami Huyse shares the three tried-and-true strategies to elevate your authority and supercharge your business to new heights!
1. Discover the Authority Content Plan
2. Master the Community Connect Map
3. Unlock the Authority Accelerator Method
Successfully implementing these strategies play an important role in whether or not your business thrives in today’s highly competitive business environment.
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Foundations of Success: Building a Strong Business with the Right Community
Becky Myers, co-owner of MyHart Communications, has lived the ups and downs of running her own business. A communicator with over twenty years experience, she began her career on the journalism side before becoming a public relations professional. In a recent livestream, she shared insights and tips on building a successful business and what other communications professionals need to know to do the same.
Get Expert Help to Set Up Your Business
She stresses the importance of ensuring you set up your business read more...
Pivoting: Small Tweaks to Scale Your Business
For the last several weeks we have been going over the Pathway to Smart Social Mastery system that outlines how to use social media to create more leads and grow your influence as a thought leader. This is the final step where we focus on the importance of staying relevant in your messaging and core offers.
If you missed the earlier steps, you can get full access to the entire Master Social Media to Create More Business Leads and Grow Your Influence video series here.
The Pivoting Framework
If you find that read more...