Zoetica Media

  • Home
  • Services
  • Speaking
  • About
  • Resources
  • Blog
  • Contact

Pivoting: Small Tweaks to Scale Your Business

June 7, 2022 by Andrea Weckerle

Share this:
Twitter0
Facebook0
Google+0
LinkedIn0

For the last several weeks we have been going over the Pathway to Smart Social Mastery system that outlines how to use social media to create more leads and grow your influence as a thought leader. This is the final step where we focus on the importance of staying relevant in your messaging and core offers.

If you missed the earlier steps, you can get full access to the entire Master Social Media to Create More Business Leads and Grow Your Influence video series here. 

The Pivoting Framework


If you find that your business is stagnating, strategically pivoting might be the best way to continue to produce strong results for your business. 

Pivoting doesn’t necessarily require drastic changes. Sometimes a small tweak here and there is enough to get your results back on track. And that’s where Zoetica founder Kami Huyse’s Pivoting Framework comes in. 

This diagnostic tool is composed of four parts that address specific questions.

  1. Different: Do you need to change the service, customer, or problem you solve? 
  2. Faster: Do you need to decrease the time it takes for your clients to get results? 
  3. Better: How can you streamline any part of the process and make it better? 
  4. More: How can you add something to make it more appealing? These days people respond well to high-touch interactions. 

The areas the framework can be applied to are:

  1. Your offer
  2. Your messaging
  3. Your audience

Keep in mind that you don’t need to apply all four parts every time you pivot. Keep what works and simply get rid of what doesn’t.   

To put this into action, start by creating a spreadsheet with four columns. The first column should feature your list of products or services, the second your customers served, the third the problem you solve for your customer, the fifth the Different/Faster/Better/More parts, and the last the shift you’ve decided to undergo. 

Pivoting Brainstorm Process

Let’s use Kami’s own brainstorming process as an example to show what this looks like. 

  • In the first column she listed her Smart Social Secrets course, which is offered in two different versions. The first is the standard course and the second is the course in conjunction with a monthly membership program. 
  • In the second column, she listed her three types of customers, namely entrepreneurs, social media community brand managers, and advertising and marketing agencies.
  • In the third column, she identified which problem she solves for her customers. In the case of entrepreneurs, the course helps them tie social media into their business goals and build customer loyalty, and therefore repeat sales. For her social media brand manager clients, the course enabled them to learn how to create comprehensive social media strategy and implementation plans tied to their business goals. Meanwhile, her ad and marketing agency clients learned how to create comprehensive social media strategy and implementation plans for themselves and their own clients. 
  • The fourth column reflects which of the Different/Faster/Better/More part she focused on. For entrepreneurs it was More, for social media community brand managers it was Better, and for ad and marketing agencies it was Faster. 
  • In the fifth column, she explained the shift her services and products underwent. For entrepreneurs it was serving them with a high touch online course offering, continuing to nurture them with social media content, and adding a more robust email strategy to drive traffic. For social media brand managers, she continued nurturing them with social media content and also invited them to join a monthly mentorship program. Lastly, for ad and marketing agencies, she focused on helping them find ways to more quickly prove ROI and thereby retain their clients, while also considering whether the agencies would make good additions to her monthly mentorship program. 

Ask yourself: At this time, what do I need to do to make my particular product or service just a little bit more effective for my specific customer or audience to thereby get them better results? 

PRO TIP: Think about whether your pivot will be temporary or permanent, whether your new offer or idea falls within the area you're already known for by your customers and audience (ideally it should so you don’t have to start building an audience from scratch), and whether your current pricing reflects where you would like to eventually financially end up or whether it needs to be adjusted.

And if you’d like to get immediate access to all of the video in the Master Social Media to Create More Business Leads and Grow Your Influence series, SIGN UP HERE! 📽️

Pathway to Mastery Series

  • Part 1: Overview – How to Master Social Media to Create More Business Leads & Grow Your Influence
  • Part 2: Explorer – Master Social Media to Create More Business Leads and Grow Your Influence
  • Part 3: Connector – Master Social Media to Create More Business Leads and Grow Your Influence
  • Part 4: Architect – Master Social Media to Create More Business Leads to Grow Your Influence
  • Part 5: Creator – Hacks to Create Social Media in Less Time
  • Part 6: Attractor – Master Social Media to Create More Business Leads and Grow Your Influence
  • Part 7: Innovator – Four Small Tweaks to Grow and Scale Your Business with Social Media

How to Master Social Media to Create More Business Leads & Grow Your Influence, Part 1: Overview

How to Master Social Media to Create More Business Leads & Grow Your Influence, Part 1: Overview

Master Social Media to Create More Business Leads and Grow Your Influence, Part 2: Explorer

Master Social Media to Create More Business Leads and Grow Your Influence, Part 2: Explorer

Master Social Media to Create More Business Leads and Grow Your Influence, Part 3: Connector

Master Social Media to Create More Business Leads and Grow Your Influence, Part 3: Connector

Master Social Media to Create More Business Leads to Grow Your Influence, Part 4: Architect

Master Social Media to Create More Business Leads to Grow Your Influence, Part 4: Architect

Hacks to Create Social Media in Less Time, Part 5: Creator

Hacks to Create Social Media in Less Time, Part 5: Creator

Master Social Media to Create More Business Leads and Grow Your Influence, Part 6: Attractor

Serve Your Clients With Your Funnel

Filed Under: Featured, Smart Social Secrets, SocIal Media Tactics Tagged With: instant authority, Smart Social Mastery, Smart Social Secrets, social media, Social media for business

Subscribe to get the newsletter and premiums

Enter your email to subscribe:

  • LinkedIn
  • RSS
  • Twitter

About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

Recent Posts

  • Which Social Media Platforms to Use for Business in 2023
  • Creative Professionals, Get Ready for the Artificial Intelligence Takeover
  • The 5 Social Media Trends That Will Shape the Industry in 2023
  • The 5-Part Visibility Plan That Will Help Promote and Grow Your Business
  • Are You Ready for AI in Creative Work?

Zoetica in the News

5 Tools to Measure (and Manage) Reputation in Complex Environment PR News Byline

2014 trends for public relations, marketing and social media | Business | Kentucky.com (mobile mention) 

Digital PR & Social Media Guidebook – Contributing Author

How Communicators Can Get Started with PR Measurement, PR News Mention

Proving PR’s Value in the Age of ROI—How to Tie Results to Corporate Objectives | Bulldog Reporter (Speaker)

A Gnawing Crisis in PR: Measuring The ROI on Social Media Channels, PR News Byline

Named as one of AGBeat's top 50 industry influencers in 2014

Will Houston B2B companies answer the social media call? - Houston Business Journal

Social Media Measurement Twitter Chat: Evaluating Impact of Social Media on Foundation Outcomes (with tweets) · RWJF (Moderator)

Top 100 Social Media Power Influencers in Houston 2013

Named as one of 30 PR Experts You Should Follow on Twitter by e-releases

BusinessWire Congrats for Making the Top 100 Women on Twitter

Posts by Topic

Zoetica Talks

 

#SMBHOU

Influencer Outreach

Best Ranked

Measurement

Book Shelf

Nonprofit and CSR

Community

Online Ethics

CoolTools

Social Media Tactics

Crisis

Guidelines

How To

Social Networks

Humor

Speaking

Trends

Strategy

Latest Tweets

Tweets by @kamichat
© Zoetica, LLC | Disclaimer | Terms & Conditions | Privacy Policy

Copyright © 2023 - Zoetica Media · designed/developed by Petersen Media Group