Welcome to Part 3 of the seven-part Pathway to Smart Social Mastery system series that discusses how to use social media to create more leads and grow your influence as a thought leader! For easy access, here are the links to Part 1 and Part 2.
And remember, to watch each episode of the Master Social Media to Create More Business Leads and Grow Your Influence video series on which these posts are based, SIGN UP HERE.
This post focuses on how to deeply and directly connect with your dream audience. To make that happen, here are the three things you should do.
1. Speak to your prospective dream clients in language that draws them in
As experts, you know the process your clients must follow and the steps they need to take in order to achieve their social media and communications goals. Sometimes, however, clients balk when presented with too many details or technical jargon that’s second nature to us.
This can happen in particular with clients who hire you to perform a service. In their mind, they’re paying you so they can hand things off and not have to worry about anything anymore.
Therefore, when trying to attract your dream clients, create marketing materials that use their exact language so they see themselves reflected in your offer and the results you promise. By doing so, you’ll attract clients that are the perfect fit, namely the ones who immediately recognize that you can provide the help and solutions they’ve been looking for.
One of the tools Zoetica Media founder Kami Huyse uses to mirror prospective clients’ language is the Word Vault, where she collects and stores key phrases and descriptions used by people within her target market. Then, when it comes time to create a persuasive piece of marketing, she doesn’t first have to “translate” how she might describe something into the language those she’s trying to connect with would choose.
2. Identify champions who will aid in helping you find your dream clients
Identifying and landing dream clients isn’t just based on what you directly do, it’s also a question of what your network does. And that’s where your Champions List comes in.
It is comprised of existing or past clients, referral partners, and anyone else who recognizes the value of what you offer and is willing and excited to recommend you to others. The hosts of shows you’ve appeared on or been interviewed by, such as podcasts or livestreams, for example, can serve in such a capacity.
In effect champions offer third-party recommendations, which carry enormous credibility with others.
But to be effective in their role, champions have to be crystal clear about what you do. Therefore, take a few minutes to let them know precisely what problems you solve so the recommendations can be as impactful as possible.
3. Create a system that facilitates connections and amplifies your visibility
In addition to pulling from your existing network, you need to expand your visibility and thus your reach. The most effective and surprisingly easy way to do that is by using the Magic 2×2 Connect Method.
This sustainable plan requires just 15 minutes a day on social media, and when applied consistently, reaps tremendous rewards. In fact, it’s how Kami built her network from scratch when she relocated from one metropolitan area to another.
Start by focusing on one or two social media platforms at a time to avoid spreading yourself too thin. At least one of them should be a platform you love, are already active on, and would like to continue to grow.
Next, commit to having two conversations a day and submitting two replies or comments a day (that’s where the 2 x 2 name comes from). You can initiate a conversation by posing a question to your entire community, a group of people, or a particular individual. This can be an open-ended question or a more targeted one, whatever works best.
The next part involves replies and comments. Either reply to a comment someone leaves on your original post or go to someone else’s post or comment and leave your response there. In every case make sure you’re adding to the conversation rather than just taking up space. Ideally you should propel the conversation forward in a positive way.
Keep a lookout for the next installment in this series, Architect. 👀
And get immediate access to ALL of the videos in the Master Social Media to Create More Business Leads and Grow Your Influence series as they come out by SIGNING UP HERE! 📽️